Foil x Fashion
This is the wildest wrap from Foilacar’s folks.
‘The collaboration craze has entered the automotive space’
These days, brand collaborations are all the rage, especially in the world of fashion. Think ‘This Brand x That Brand,’ with the ‘x’ in the middle symbolizing a meeting of the minds, a coming together of two industry powerhouses to create something wonderful. It’s kind of like when two of your favorite musicians collaborate on an album.
Perhaps no other label has done this better in recent memory than Supreme. The once-niche brand is now commonplace across the globe, whether on fashion catwalks, NBA courts, or knock-off clothing stalls in Divisoria. And its success is largely down to all its collaborations with celebrities and brands.
In fact, that popularity has crossed over into our world of cars, when a viral video of an F12 Berlinetta decked in Supreme x Louis Vuitton print made headlines across the Internet. Rashed Belhasa, the son of a billionaire from Dubai, had purchased the Ferrari despite the fact that he couldn’t drive it legally yet. Many netizens derided the video as nothing more than an ostentatious display of wealth, but one thing was certain: The collaboration craze had invaded our space. Enter Foilacar, a name that needs no introduction to regular readers of this magazine. Headed by empresario and local legend Lester Codog, the shop specializes in foil-wrapping cars in all sorts of unique designs and colors. Correction—the company doesn’t do just cars. As the official website puts it, “From wrapping luxury and exotic cars, our gallery now includes aircraft, interiors, architectural projects, and marine vessels. Our most extravagant project to date is the massive wrapping of an entire 200ft yacht, and we will soon take on the task of covering an entire office building.”
An entire office building? Okay, we need to see that. In the meantime, we have these cars to ogle. Meet the Lotus Elise and the Maserati Quattroporte as you’ve never seen them before. Two cars from far-off lands that look unmistakably foreign when seen on Philippines streets, sporting designs that take inspiration from the grander world of fashion.
“I have a friend from Italy, one of the heirs of Fiat and one of the most flamboyant and bestdressed guys in Italy,” Codog says. “He has a company that’s doing designs for Fiat, Ferrari— special designs. He started doing designs for the outer skins of cars based on clothing lines, and I thought it was unique.”
He got more ideas during a trip to the US last year: “Nakita ko yung bags ng Chanel, Lagerfeld, and other brands. And their clothes, jackets—puro printed ngayon. Nakita ko na sa fashion industry, collaboration is very strong.”
Ever the innovator, Codog sought out potential new designs for the cars that enter his shop. “Even before 2018, I started already. I did a collaboration with a Lithuanian designer who’s doing textiles for top-caliber companies, and a Russian designer who’s doing creative and graphic designs for Hallmark and international gaming,” he recounts. “When I talked to them,
nakapili kami ng great patterns and I started choosing what car we would be using. So this is it, my first collaboration.”
As you can see here, the designs have an eclectic nature to them that could only have come from the combined efforts of bold minds. The flower motif is straight out of a textile print, while the skulls emblazoned on the hoods resemble something out of Latin America’s Dia de Muertos festival.
The actual wrapping process takes roughly seven days, with a special coating process to seal the design in further. The two designs are already offered by Foilacar, but they will be made available for a limited number of customers cars—just five each. Unique one-off designs are available for commission as well.
“Our plan this year is to take it a notch higher,” Codog explains. “I have clients who are very interested and are really, really crazy. We will also work with clothing lines, athletic-footwear companies, and artists. We are already working on a McLaren, a Lamborghini Aventador SV, and a Ferrari 488.”
Are we going to see something akin to the Supreme x LV Ferrari in the Philippines soon? Automotive visionaries like Codog will make sure that we do. For now, he says old-school design concepts are making a comeback. A supercar with a Memphis-style wrap? Now that’s something we’d like to see.