Foil x Fash­ion

This is the wildest wrap from Foilacar’s folks.

Top Gear (Philippines) - - Contents -

‘The col­lab­o­ra­tion craze has en­tered the au­to­mo­tive space’

These days, brand col­lab­o­ra­tions are all the rage, es­pe­cially in the world of fash­ion. Think ‘This Brand x That Brand,’ with the ‘x’ in the mid­dle sym­bol­iz­ing a meet­ing of the minds, a com­ing to­gether of two in­dus­try pow­er­houses to cre­ate some­thing won­der­ful. It’s kind of like when two of your fa­vorite mu­si­cians col­lab­o­rate on an al­bum.

Per­haps no other la­bel has done this bet­ter in re­cent me­mory than Supreme. The once-niche brand is now com­mon­place across the globe, whether on fash­ion cat­walks, NBA courts, or knock-off cloth­ing stalls in Divi­so­ria. And its suc­cess is largely down to all its col­lab­o­ra­tions with celebri­ties and brands.

In fact, that pop­u­lar­ity has crossed over into our world of cars, when a vi­ral video of an F12 Ber­linetta decked in Supreme x Louis Vuit­ton print made head­lines across the In­ter­net. Rashed Bel­hasa, the son of a bil­lion­aire from Dubai, had pur­chased the Fer­rari de­spite the fact that he couldn’t drive it legally yet. Many ne­ti­zens de­rided the video as noth­ing more than an os­ten­ta­tious dis­play of wealth, but one thing was cer­tain: The col­lab­o­ra­tion craze had in­vaded our space. En­ter Foilacar, a name that needs no in­tro­duc­tion to reg­u­lar read­ers of this mag­a­zine. Headed by em­pre­sario and lo­cal leg­end Lester Codog, the shop spe­cial­izes in foil-wrap­ping cars in all sorts of unique de­signs and col­ors. Cor­rec­tion—the com­pany doesn’t do just cars. As the of­fi­cial web­site puts it, “From wrap­ping lux­ury and ex­otic cars, our gallery now in­cludes air­craft, in­te­ri­ors, ar­chi­tec­tural projects, and marine ves­sels. Our most ex­trav­a­gant project to date is the mas­sive wrap­ping of an en­tire 200ft yacht, and we will soon take on the task of cov­er­ing an en­tire of­fice build­ing.”

An en­tire of­fice build­ing? Okay, we need to see that. In the mean­time, we have these cars to ogle. Meet the Lo­tus Elise and the Maserati Qu­at­tro­porte as you’ve never seen them be­fore. Two cars from far-off lands that look un­mis­tak­ably for­eign when seen on Philip­pines streets, sport­ing de­signs that take in­spi­ra­tion from the grander world of fash­ion.

“I have a friend from Italy, one of the heirs of Fiat and one of the most flam­boy­ant and best­dressed guys in Italy,” Codog says. “He has a com­pany that’s do­ing de­signs for Fiat, Fer­rari— spe­cial de­signs. He started do­ing de­signs for the outer skins of cars based on cloth­ing lines, and I thought it was unique.”

He got more ideas dur­ing a trip to the US last year: “Nakita ko yung bags ng Chanel, Lager­feld, and other brands. And their clothes, jack­ets—puro printed ngayon. Nakita ko na sa fash­ion in­dus­try, col­lab­o­ra­tion is very strong.”

Ever the in­no­va­tor, Codog sought out po­ten­tial new de­signs for the cars that en­ter his shop. “Even be­fore 2018, I started al­ready. I did a col­lab­o­ra­tion with a Lithua­nian de­signer who’s do­ing tex­tiles for top-cal­iber com­pa­nies, and a Rus­sian de­signer who’s do­ing cre­ative and graphic de­signs for Hall­mark and in­ter­na­tional gam­ing,” he re­counts. “When I talked to them,

nakapili kami ng great pat­terns and I started choos­ing what car we would be us­ing. So this is it, my first col­lab­o­ra­tion.”

As you can see here, the de­signs have an eclec­tic na­ture to them that could only have come from the com­bined ef­forts of bold minds. The flower mo­tif is straight out of a tex­tile print, while the skulls em­bla­zoned on the hoods re­sem­ble some­thing out of Latin Amer­ica’s Dia de Muer­tos fes­ti­val.

The ac­tual wrap­ping process takes roughly seven days, with a spe­cial coat­ing process to seal the de­sign in fur­ther. The two de­signs are al­ready of­fered by Foilacar, but they will be made avail­able for a lim­ited num­ber of cus­tomers cars—just five each. Unique one-off de­signs are avail­able for com­mis­sion as well.

“Our plan this year is to take it a notch higher,” Codog ex­plains. “I have clients who are very in­ter­ested and are re­ally, re­ally crazy. We will also work with cloth­ing lines, ath­letic-footwear com­pa­nies, and artists. We are al­ready work­ing on a McLaren, a Lam­borgh­ini Aven­ta­dor SV, and a Fer­rari 488.”

Are we go­ing to see some­thing akin to the Supreme x LV Fer­rari in the Philip­pines soon? Au­to­mo­tive vi­sion­ar­ies like Codog will make sure that we do. For now, he says old-school de­sign con­cepts are mak­ing a come­back. A su­per­car with a Mem­phis-style wrap? Now that’s some­thing we’d like to see.


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