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COM­BIN­ING TECH­NI­CAL EX­PER­TISE WITH IN­NO­VA­TIVE FAB­RICS, PAUL & SHARK MAKES A SPLASH.

Town & Country (Philippines) - - CONTENTS / JUNE - By Pierre A. Calasanz

New from Paul & Shark and ag­nés b.

Paul&Shark, the Ital­ian lux­ury “ath­leisure” brand, pre­sented its new­est cloth­ing lines in a novel but thor­oughly ap­pro­pri­ate man­ner, bring­ing se­lect groups on a short cruise to ex­pe­ri­ence first­hand the ethos of the la­bel. As the pri­vate yacht pulled away from the dock, mod­els showed off the lat­est styles dom­i­nated by the brand’s sig­na­ture nau­ti­cal themes. Ray­mond de Mal­herbe, Paul&Shark’s re­gional man­ag­ing di­rec­tor for Asia Pa­cific, was also on­board, tak­ing guests through the finer points of the col­lec­tion as well as the brand’s history.

As Mal­herbe tells it, the Dini fam­ily had been in the milling busi­ness un­der the name Dama S.p.A for many years—sup­ply­ing many lux­ury brands, in­clud­ing Chris­tian Dior and Ba­len­ci­aga, with knit­ted goods—but it was only in 1976 that they started man­u­fac­tur­ing clothes for them­selves. The brand name the com­pany set­tled on was the idea of Paolo Dini. In the 1970s, on a visit to a sail­maker’s work­shop in Maine, he came across the sail of an 18th-cen­tury ship. It read “Paul&Shark,” and Dini took that as fate, a sign from above. Mal­herbe ad­mits that the name is a lit­tle con­fus­ing (“some peo­ple have the im­pres­sion that we’re a Bri­tish brand”) but stresses that once they get to know more, they’ll see that it’s al­ways been proudly made in Italy. An­drea, Paolo’s son, now runs the com­pany.

From the start, the brand has staked its name on the qual­ity of its gar­ments and its tech­ni­cal ex­per­tise, com­ing up with in­no­va­tions that make them es­sen­tials for yacht­ing en­thu­si­asts, but with enough style to be worn even in the city. There are coats and blaz­ers fash­ioned out of wa­ter­proof fab­rics, ny­lon wind­break­ers that are nearly wa­ter­proof thanks to a spe­cial weav­ing tech­nique, and trench coats that are not only water-re­pel­lent but un­be­liev­ably light. The brand’s pique shirts have also been up­dated, now bear­ing the more trendy slim-cut shape. De­spite its in­no­va­tions, the brand hasn’t turned its back on tra­di­tion, as its knitwear of­fer­ings still fea­ture luxurious weaves from cash­mere, silk, li­nen, and spe­cial cot­ton. The dif­fer­ence is, some of these gar­ments have also been treated with high-tech, non­pol­lut­ing mol­e­cules that pro­vide water-re­pelling prop­er­ties.

Among the high­lights in the la­bel’s re­cent of­fer­ings is the Soft Touch line. Run your hands over the col­lec­tion and you’ll un­der­stand why. The shirts, jack­ets, chi­nos, and denim jeans are made with fab­rics that have been pressed or rubbed against a di­a­mond-en­crusted sur­face, giv­ing the gar­ments their ex­tra­or­di­nary soft­ness. Shangri-La Plaza East Wing; City of Dreams; Shangri-La’s Bo­ra­cay Re­sort & Spa.

LAnD ho! From top: Mod­els in paul&Shark ny­lon jack­ets, cot­ton and silk polo shirts, and cot­ton denim and shorts; cot­ton round-neck sweater; ny­lon jacket and her­itage denim pants.

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