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Town & Country (Philippines) - - OUT & ABOUT -

For many, own­ing a BMW 7 Se­ries is its own re­ward. For its Philip­pine dis­trib­u­tor, Asian Car­mak­ers Cor­po­ra­tion, how­ever, the perks of own­er­ship just start there. Last year, ACC un­veiled the BMW 7 Se­ries Priv­i­leges Pro­gramme, of­fer­ing own­ers of the car­maker’s flag­ship a host of pre­mium ser­vices that cater to their “dis­tinct taste and life­style.” Exclusive deals of­fered to the pro­gram’s mem­bers—BMW 7 Se­ries own­ers—in­clude week­end stays at Shangri-La at the Fort; pri­vate chef ser­vices cour­tesy of Chateau 1771; treat­ments at Chi, the Spa; and rounds of golf at Ayala Land Premier’s An­vaya Cove Golf and Sports Club and the Ayala Green­field Es­tates Golf Course. Fur­ther out of the city, mem­bers can en­joy a two-night stay pack­age at a trop­i­cal villa in the Huma Is­land Re­sort & Spa in Coron, Palawan, or travel to wher­ever they de­sire with the club’s Philip­pine Air­lines Mabuhay Miles credits. Avail­ing of the perks is easy, as all it takes is a call to the BMW 7 Se­ries Concierge Ser­vice, which ar­ranges ev­ery­thing once you de­cide which way to pam­per your­self. At the launch, ACC Pres­i­dent Maricar Parco re­marked, “The BMW 7 Se­ries Priv­i­leges Pro­gramme is the first of its kind in the au­to­mo­tive in­dus­try in the Philip­pines that once again puts BMW at the helm of innovation in pre­mium cus­tomer ser­vice. This underscores our ded­i­ca­tion to not sim­ply adapt to trends and un­der­stand our cus­tomer’s pref­er­ences but ex­ceed their ex­pec­ta­tions of sheer driv­ing plea­sure in ev­ery pos­si­ble way.”

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