RE­TAIL THER­APY

Town & Country (Philippines) - - OUT & ABOUT -

The worlds of fash­ion and art have never been far apart, and at times, they can even in­ter­sect. In Sin­ga­pore, a fas­ci­nat­ing ex­am­ple of fash­ion and art forces work­ing in tan­dem can be found at Her­mès’ Or­chard Road bou­tique, as the French con­tem­po­rary artist Le Gen­til Garçon dis­plays a new in­stal­la­tion, en­ti­tled “Smart Ob­jects.” On view un­til the end of June, the cap­ti­vat­ing win­dow dis­play is the artist’s play­ful ex­plo­ration into the in­ner work­ings of the hu­man mind. In the store’s main win­dow, a gi­gan­tic pro­file of a hu­man head stands tall. In­spired by phrenol­ogy, a long-re­pu­di­ated field of med­i­cal study where the shape of the skull was said to in­flu­ence char­ac­ter traits, the carved head is di­vided into cells. In each cutout, an Her­mès ob­ject is pre­sented. The work also draws heav­ily from con­cepts put forth by the Ger­man doc­tor and pop­u­lar sci­ence writer Fritz Kahn, who pi­o­neered the use of in­fo­graph­ics to sim­plify com­plex ideas. “Her­mès prod­ucts of­ten hide very smart and fun tricks that you won’t dis­cover at first glance (a de­tail on the back of a tie, a clever clasp mech­a­nism on a bag…) We can say that they are smart ob­jects, they’re the ex­pres­sion of a cer­tain sense of both elegance and in­tel­li­gence,” ex­plained the artist, also known as Julien Amouroux, who has used the pseu­do­nym which means “the nice guy” since 1998. He prac­tices art that is in­formed by math­e­mat­i­cal and sci­en­tific con­cepts, whether in the form of draw­ing, sculp­ture, in­stal­la­tion, video, an­i­ma­tion, and more. 541 Or­chard Road, Liat Tow­ers, Sin­ga­pore; leg­en­til­gar­con.com; her­mes.com.

STORE FRONT Clock­wise from top: A close-up view of “Smart Ob­jects” and the head cutouts; the her­mes façade on Or­chard Road; artist Julien Amouroux, as his al­ter ego, Le Gen­til Garçon.

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