Pa­tri­cia Urquiola

Town & Country (Philippines) - - CONTENTS / AUGUST DEPARTMENTS - By Adam Rathe Il­lus­tra­tion by Marc-An­toine Coulon

Ar­chi­tect Pa­tri­cia urquiola fills out our cre­ative ques­tion­naire.

Since open­ing her stu­dio in 2001, Mi­lan-based ar­chi­tect and de­signer Pa­tri­cia Urquiola has had com­mis­sions from clients in­clud­ing Alessi,

B&B Italia, Kartell, and Molteni & C. She’s also the art di­rec­tor at Cassina, and she will re­lease new works for the brand this month at Salone del Mo­bile. As an ar­chi­tect, she has worked on projects as wide-rang­ing as Mis­soni’s Mi­lan flag­ship, a restau­rant on Ibiza, and the re­cently com­pleted Il Sereno lago di Como ho­tel, the first new build­ing on lake Como in decades. Here, the pro­tégée of Achille Castiglioni opens up about her process for our peek in­side the habits of a cre­ative master­mind. do you pre­pare your­self to be cre­ative? What’s your rit­ual? I have my stu­dio and home in the same build­ing, so I can go be­tween the two. It’s eas­ier to have it all to­gether.

What place is most con­ducive to your work? The Mi­lan stu­dio, so I can be with a team.

What time of day do you pre­fer to work? In the morn­ing I have en­ergy, but if you need me to change my mind, ask me in the evening—I’m eas­ier. How do you take your cof­fee? I take green tea. What’s your go-to snack?

Re­cently I’ve been eat­ing a lot of tan­ger­ines.

Who’s your fa­vorite col­lab­o­ra­tor?

I chose my staff to share my life and work, and I’ve made good choices.

What do you do most of­ten to pro­cras­ti­nate? I take my dog and walk be­hind our build­ing through the trees.

it’s said that ge­nius is 1 per­cent in­spi­ra­tion and 99 per­cent per- spi­ra­tion. What is that ra­tio like for you? If you have any kind of tal­ent and you’re not pas­sion­ate about it ev­ery day, you can’t do any­thing with it.

What’s your dream project?

liv­ing by big goals isn’t for me. I like to get re­ally in­volved in the things I de­cide to do, so it’s not al­ways a dream I’ve had but some­thing that be­comes the dream.

What have you learned from fail­ure? To be open to new sit­u­a­tions that are pre­sented to you.

What’s your fa­vorite cre­ation thus far? They’re all fan­tas­tic! The work I’m do­ing for Cassina is a se­ri­ous re­spon­si­bil­ity and the strong­est thing at this mo­ment.

What do you hope your cre­ative legacy will be? My fo­cus is not so much on a kind of style as the at­ti­tude that it’s im­por­tant to ex­per­i­ment. I hope that comes across in my work.

pA­TRI­cIA uRquIolA cre­denZa, paTri­ci­aUrqUi­

Il Sereno lago di como

cASSINA Gen­der chair, fUrniTalia, creS­cenT parK WeST, 30Th STreeT cor­ner riZal driVe, Boni­fa­cio GloBal ciTY

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