QLED TVs from sam­sung aT B&B ITaLIa

Town & Country (Philippines) - - DESIGN LEXICON -

an­nounced dur­ing mi­lan De­sign Week ear­lier this year, sam­sung and B&B Italia have come to­gether to launch the rev­o­lu­tion­ary de­signer TV The frame, de­signed by swiss de­signer Yves Be­har, as well as a new line of premium QLED TVs to com­ple­ment B&B Italia’s con­tem­po­rary fur­ni­ture. The col­lab­o­ra­tion of these two mar­ket lead­ers is set to el­e­vate the home en­ter­tain­ment ex­pe­ri­ence and will bring sam­sung TVs into B&B Italia shops around the world.

“Tech­nol­ogy has be­come an in­sep­a­ra­ble part of our lives and the way we live at home. B&B Italia has al­ways in­ter­preted the evo­lu­tion in liv­ing through ded­i­ca­tion to re­search and in­no­va­tion, and rec­og­nizes these qual­i­ties in the new range of sam­sung premium TVs. This part­ner­ship gives us the op­por­tu­nity to fur­ther qual­ify and en­hance our re­fined fur­ni­ture pro­pos­als with TVs at the cut­ting edge of tech­nol­ogy and de­sign,” says B&B Italia CEo gior­gio Bus­nelli. Fo­cus Global.

SCrEEN tIME Views of the front and back of the Frame, de­signed by yves Be­har.

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