French THE WAY

HOW FRENCH CRAFTS­MAN­SHIP AND DE­SIGN DE­FINED THE JEWELMER BRAND.

Town & Country (Philippines) - - STYLE FILE -

In­spired by the rich her­itage of Place Vendôme, Jewelmer com­bines the in­tri­cacy of French de­sign with South Sea pearls from the Philip­pines. Shortly af­ter Jewelmer’s found­ing in 1979, tech­ni­cal ex­per­tise from vis­it­ing master stone-set­ters from France en­abled our own lo­cal ar­ti­sans to at­tain the level of per­fec­tion and qual­ity that French high jew­elry is known for.

The home­grown brand is cel­e­brated for cre­at­ing ex­cep­tional de­signs that high­light the golden South Sea pearl. It has also been a sta­ple in in­ter­na­tional pearl and jew­elry ex­hi­bi­tions, show­ing along­side brands such as Cartier and Miki­moto.

To­day, Jewelmer pays homage to the roots and artistry of French crafts­man­ship with the Madame de Pom­padour, Guimard, and La Parisi­enne col­lec­tions.

(CLOCK­WISE FROM BOT­TOM) MADAME DE POM­PADOUR: Pays trib­ute to a pa­tron of French art and ar­chi­tec­ture, an in­flu­en­tial woman who is now an icon of French cul­ture. GUIMARD: Sen­sual, har­mo­nious, and fol­lows the style of Art Nou­veau. LA PARISI­ENNE: Whim­si­cal and al­lur­ing, it im­mor­tal­izes France’s most fa­mous land­marks.

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