POP THE TRUNK

Town & Country (Philippines) - - OUT ABOUT -

For its ninth edi­tion, the MaArte fair finds it­self not only in a new venue but with a new for­mat. Now held at The Gallery of the Penin­sula Manila, this year’s MaArte fair will feel more in­ti­mate, with only 32 mer­chants dis­play­ing their prod­ucts in a trunk show set­ting. Or­ga­nized by the Mu­seum Foun­da­tion of the Philip­pines as a fund-rais­ing ven­ture ben­e­fit­ting the Na­tional Mu­seum, MaArte has ex­panded its role as a stage where mi­cro-en­trepreneurs can show­case world-class prod­ucts de­rived from lo­cal ma­te­ri­als, crafted by tal­ented ar­ti­sans, and pro­duced in an en­vi­ron­ment-friendly, sus­tain­able, and so­cially re­spon­si­ble man­ner. This year’s part­ners were vet­ted by event con­sul­tants Vicky Ja­lan­doni and Ka­t­rina Gon­za­lez, who also took charge of cre­at­ing the cozy set­ting of the sell­ing floor. Par­ti­tioned into sev­eral in­ti­mate nooks, the ar­eas have the feel of trop­i­cal liv­ing rooms. “We have had to metic­u­lously se­lect a good mix of ex­hibitors, both old and new,” ex­plained Ja­lan­doni. “We will have 32 ex­hibitors this year and we are elated that we have new mer­chants on board such as Mich Araullo, Tweetie de Leon Gon­za­lez for TDLG, Aranaz, Two Chic by TC Al­varez, Cabaña Work­shop, Stock­ton Row, Ni­cole Whisen­hunt, Haute Home, Vi­o­letvine by Amarie, and Filip+Inna.” Gon­za­lez adds, “Think of it as if you are be­ing wel­comed into the home of 32 highly cel­e­brated Filipino crafts­men.” A side event of the fair is MaArTEA, where busi­ness own­ers pro­vide in­sights and ad­vice to bud­ding en­trepreneurs, at The Lobby. Through­out the month of Au­gust, spe­cialty teas will also be of­fered as part of the Af­ter­noon Tea ser­vice, with a por­tion of the pro­ceeds go­ing to MFPI’s fundrais­ing ef­forts. Al­ready, Al­bert Avel­lana, the or­ga­ni­za­tion’s pres­i­dent is look­ing for­ward to the next one. “We are re­lent­less in our pur­suit for new and ex­cit­ing ways to gen­er­ate re­sources for the foun­da­tion. Any learn­ing we will get from MaArte at The Pen, we will put to good use for an even bet­ter fair next year.” Au­gust 11 to 13, The Gallery, Penin­sula Manila; for more in­for­ma­tion con­tact the Mu­seum Foun­da­tion of the Philip­pines at 697.9509 or 404.2685; in­quiry@mu­se­um­foun­da­tionph.org; mu­se­um­foun­da­tionph.org; @maarte­fair on Face­book.

ON ThE ShOP FLOOR A vi­gnette of the MaArte “trunk show” setup de­signed by Vicky Ja­lan­doni and Ka­t­rina Gon­za­lez.

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