On PAPer, THe AUDI Q2 Is A COMPACT sUV, BUT IT reAlly Is sO MUCH MOre THAn THAT lABel IMPlIes.
The new Audi Q2.
Hard to believe that it’s been 25 years since Mike Myers (as the goofball Wayne Campbell in
Wayne’s World), wondered out loud, “Was it Kierkegaard or Dick Van Patten who said, ‘If you label me, you negate me’?” Of course, it’s the Danish philosopher who takes credit for the quote, which somehow sums up the global publicity push behind the Audi Q2.
According the German carmaker’s marketing gurus, the Q2 is “#Untaggable,” and by that they mean it defies simple descriptions, redefines the genre, and smashes constricting labels. In some publicity materials, images of the beefy yet compact vehicle are accompanied by a few questions: Is it a coupe? An sUV? A crossover? let’s figure it out then.
Technically speaking, the Q2 isn’t a coupé as it has more than two-doors. But take a look at the compact sUV’s design history and that “tag” will make more sense. Five years ago, Audi took part in the 2012 Paris Auto show and paraded a concept car, the Crosslane—basically an early version of the Q2, but with two doors. somewhere along its development (overseen by design chief Marc lichte, who came aboard in 2014), the coupe concept was dropped and doors added—a very practical choice for car owners who usually travel with more than one companion.
so with five doors and a sporty look, the sUV category seems a better fit for the Q2. Given its size—4.19 meters long (that makes it shorter than the A3 sedan by 12 cm) and 1.51 meters tall (10cm smaller than the Q3) calling it a compact sUV seems justifiable. like other models currently sporting the Q designation, the Q2 has a tall, almost vertically flat front nose, with the car’s angles gaining definition as you reach the front roof pillars. From there, the roofline begins a slight downward taper ending at the tailgate section, which extends a short span beyond the rear wheel arches.
On the inside, it’s very much an Audi, too. The newest baby in a growing car family (it has the Q3, Q5, Q7, and Q8 as big brothers), it has a lot of impressive hand-me-downs in terms of technology that
you wouldn’t normally see in small cars. This trickle-down effect benefits the Q2 owner, who can enjoy the high-tech 12.3-inch virtual cockpit display (for real-time driving and road conditions information) as well as the 5.8-inch multimedia interface (for in-car entertainment). Now that the modified Anti-Distracted Driving law is in place, the virtual cockpit eliminates the need to glance at your phone for navigation, as the map and directions are displayed in high definition, safely and conveniently in your line of sight. It’s also here where you’ll see when the safety features engage (such as the active lane assist function) and also your speed, fuel consumption, and other crucial data.
The base Audi Q2 is powered by an inline three-cylinder 1.0 liter gasoline engine, with 1.4 and 2.0 versions available in the upper range. Audi’s diesel engines are renown for their efficiency, and perhaps you’ll consider the 1.6 TDI or 2.0 TDI for your Q2. An option that most Audi enthusiasts will certainly order is the fourwheel-drive system—you know it as “Quattro”—made popular by Audi’s all-conquering rally cars in the 1980s. Helping the Q2 in terms of the muchdesired sports car feel is that the driving position isn’t as high as other SUVs—in fact, the steering wheel height is pretty close to its sedan and hatchback siblings so you feel much closer to the ground.
If you enjoy being behind the driver’s seat, one feature in particular should grab your attention: Traffic Jam Assist. Adaptive cruise control on
steroids, it really shines in slowmoving city traffic. With its front radar and camera system, it monitors not only the car in front, but also those on your sides, and automatically controls your braking, acceleration,
and steering. In this city of long-suffering motorists, Audi’s motto—Vorsprung durch
technik (Advancement through technology)—has never been better exemplified. For more information, contact 0917.813.9064 or visit Audi showrooms in Greenhills, Bonifacio Global City, Westgate Alabang, and SM Seaside City Cebu; audi.ph.
THIS triCkle-doWn effecT BeneFitS THe Q2 OWNer, WHO cAN eNJOy THe HIgHTecH 12.3-INcH VirtuAl
CoCkpit diSplAy (fOr reAlTIme DrIVINg AND rOAD cONDITIONS INfOrmATION) AS Well AS THe 5.8 inCh Multi-MediA interFACe (fOr IN-cAr eNTerTAINmeNT).
GREAt thInG, SMALL pACKAGE From top: the boot has 405 liters of storage space; the interior is streamlined and refined; the turbocharged fuel stratified injection engine; sporty car seats; the all-new Audi Q2.