Town & Country (Philippines) - - ON THE COVER - Don­nie Tantoco talks about the val­ues passed on by his grand­par­ents.

The acro­nym wIS­DOM cap­tures the DNA of our grand­par­ents. It’s be­come our cul­ture in the com­pa­nies that I’ve worked with. we live it, we breathe it. It’s what keeps us strong.

wis for win­ning. Lolo has al­ways had a vic­tor men­tal­ity. He hates medi­ocrity. It’s all about ex­cel­lence. He al­ways wants to win. Of course we can’t win in ev­ery­thing, so we choose to go into things where we can be amaz­ing, where can be demon­stra­bly su­pe­rior. we have to keep that win­ning spirit. I

is for In­tegrity. That means hon­esty. It means trust in our re­la­tion­ships with our em­ploy­ees, with our business part­ners, with our cus­tomers. we cre­ate trust. when­ever we say we’re going to do some­thing, we do it. Our words, our ac­tions, and our thoughts and all aligned. That’s in­tegrity.


is for Shar­ing. when things are suc­cess­ful, we share the suc­cess with our em­ploy­ees, with those who make it pos­si­ble. Dur­ing painful pe­ri­ods, we are there for our em­ploy­ees. we do not let them down.


is for Dar­ing. That’s what Lola showed us. we’re pi­o­neers, not fol­low­ers. we pi­o­neered the de­part­ment store, the su­per­mar­ket concept. we pi­o­neered wed­dings. we pi­o­neered the idea that shop­ping is not a trans­ac­tion. It’s an ex­pe­ri­ence, it’s a plea­sure. we’ve got to keep up that pi­o­neer­ing spirit going. we don’t play it safe, even if that will make things eas­ier. we take cal­cu­lated risks. That is dar­ing. O

is for Out­stand­ing. It’s all about dis­ci­pline. we have to do the ba­sics con­sis­tently well, day in and day out. Some­times it may get bor­ing, rou­tine. Some­times it becomes drudgery. But we have to rec­og­nize that what we do con­sis­tently is what makes the com­pany suc­cess­ful. M

is for Malasakit. It’s the most important of all. we re­ally be­lieve in the good­ness and great­ness of our em­ploy­ees. And give them self-re­spect so that all good­ness and great­ness comes out, gets dis­cov­ered. And in do­ing so, our peo­ple ex­ceed what they thought would be pos­si­ble for them­selves.

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