SwiSS art and SCiEnCE mEEt for thE LaunCh of a nEw CAVIAr in baSEL.
When La Prairie first thought about putting caviar in its skincare products 30 years ago, the idea was not so much a scientific sure thing as a pricey gamble. “There was no insight. It was just a crazy idea at the time,” says Daniel Stangl, La Prairie’s director of innovation. “Now the more we test it, the more we learn how beneficial it is”—so much so that La Prairie’s newest cream, Skin Caviar Absolute Filler, is said to volumize skin from the surface down to its deepest layer, the hypodermis.
The star ingredient is a concentrate called caviar absolute, which is made from eggs that have been stripped of pigment and their outer membrane, leaving behind oil and thousands of skin-plumping proteins. The finished product was introduced at Art Basel’s VIP Pavilion in June, where it shared the spotlight with a sculpture commissioned by La Prairie from Paris-based artist Paul Coudamy. The towering piece, called Living Cells, mimics a shape known as the WeairePhelan structure, as well as caviar itself, in lacquered steel with 60,000 circular magnets.
After presenting it to a roomful of editors in Basel, Coudamy and the La Prairie crew traveled to Zurich for dinner at the Baur au Lac Hotel. The dramatic unveiling of the third course, Caviar à la Louche, delighted the room: A giant tin of Prunier caviar was tapped, opened, and served directly onto each diner’s hands. After some hesitation, the dollops of inky black eggs were quickly consumed. It was fodder for the rest of the trip, and a bucket list idea for a future dinner party.
Skin Caviar abSolute Filler, ruStan’S makati, 813.3739; laprairie.Com T&c
caviar dreams From top: scenes from the fair, including Paul coudamy’s Living cells and song dong’s Through the Wall; the writer at the Baur au Lac in Zurich. La Prairie