Town & Country (Philippines) - - CRAZY MONEY -

De­ter­min­ing the cost of a par­tic­u­lar life­style is straightforward, but fig­ur­ing out what will make in­di­vid­u­als happy is, of course, more com­plex. Robert Kenny, co-founder of the con­sult­ing com­pany North Bridge Ad­vi­sory Group and for­mer as­so­ciate di­rec­tor of the Bos­ton Col­lege Cen­ter on Wealth and Phi­lan­thropy, has stud­ied the habits of the ul­tra-rich for more than three decades. Along the way he has be­come an ex­pert in things that make his clients un­happy.

He di­vides his sub­jects into three types: “Those who are still in the hunt and fo­cus­ing on mak­ing more money; the post–liq­uid­ity event crowd who have sold a busi­ness and are adjusting to a new life; and those who have in­her­ited from their par­ents or grand­par­ents or great-grand­par­ents.” For the first group, hap­pi­ness, for bet­ter or worse, is often tied to the act of mak­ing money. For the lat­ter two, achiev­ing a sense of well-be­ing can be more com­pli­cated.

Pur­pose: At a cer­tain level of wealth, com­mon themes crop up, Kenny says. “Whether they have $25 mil­lion or $200 mil­lion,

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