ideafirst formal launch august 15, 2017 hive hotel, Quezon city
before Jun Lana made his mark as the director of such well-applauded movies as Die Beautiful,
Bwakaw, and Barber’s Tales, he was a writer of oneact plays, teleplays, and screenplays that were winners in the annual carlos Palanca Memorial Awards for Literature.
A few years ago, the writer-director thought of paying it forward by giving free writing workshops, and through those sessions, he made a few discoveries, who went on to become competent directors, too. then, together with his partner, Perci Intalan, who had previously worked at tV5 as producer and director, Jun put up the IdeaFirst company in 2014. the company went on to coproduce, in 2016, the Paolo ballesteros sleeper hit
Die Beautiful, which Jun directed and co-wrote. then, last August, IdeaFirst held an event formally launching the company, which is now also into talent management.
Speaking of his writing workshoppers, Jun told YeS!: “Dahil naging directors na sila, kinukuha na sila ng ibang movie outfits. We started managing them.
Noon, napaka-informal pa, and then, we decided to formalize ’yong business relationship na ’yon.”
IdeaFirst Company founders Perci Intalan and Jun Lana (front row, second and third from left) have signed up directors Ivan Andrew Payawal and Miko Livelo (front row, leftmost and rightmost); Sigrid Andrea P. Bernardo, Dominic Lim, and Prime Cruz (back row, L-R).
“I’m really grateful and thankful to Perci and Jun Lana na kinuha nila ako,” Direk Sigrid told YES! The director of the sleeper hit Kita Kita explained: “Kasi I was really looking for someone to represent me. It’s really hard for us, directors, to talk about TF [talent fee], our rights… So, I want someone to protect me and take care of my schedule, dealing, haggling.”
Actors Cedrick Juan, Christian Bables, and Adrianna So (clockwise, from center) are also represented by IdeaFirst Company.
Christian—who won best supporting actor at the 2017 Gawad Urian and the 2016 Metro Manila Film Festival for his tour de force performance in the transgender dramedy Die Beautiful— is over the moon with the people overseeing his career.
“Sobrang saya ko, sobrang panatag ’yong loob ko,” he told YES! “’Yong kaluluwa ko, nanahimik siya, kasi alam ko, si Direk Jun at si Direk Perci, mamahalin ako. Kumbaga, parang pamilya ko na ’to. Sila ’yong mga taong naniwala sa akin no’ng wala pa ’kong napapatunayan, at nandito sila hanggang huli para sa akin.”