bright idea

YES! (Philippines) - - STARGAZING -

ideafirst for­mal launch au­gust 15, 2017 hive ho­tel, Que­zon city

be­fore Jun Lana made his mark as the di­rec­tor of such well-ap­plauded movies as Die Beau­ti­ful,

Bwakaw, and Bar­ber’s Tales, he was a writer of one­act plays, tele­plays, and screen­plays that were win­ners in the an­nual car­los Palanca Memo­rial Awards for Lit­er­a­ture.

A few years ago, the writer-di­rec­tor thought of pay­ing it for­ward by giv­ing free writ­ing work­shops, and through those ses­sions, he made a few dis­cov­er­ies, who went on to be­come com­pe­tent di­rec­tors, too. then, to­gether with his part­ner, Perci In­ta­lan, who had pre­vi­ously worked at tV5 as pro­ducer and di­rec­tor, Jun put up the IdeaFirst com­pany in 2014. the com­pany went on to co­pro­duce, in 2016, the Paolo balles­teros sleeper hit

Die Beau­ti­ful, which Jun directed and co-wrote. then, last Au­gust, IdeaFirst held an event for­mally launch­ing the com­pany, which is now also into tal­ent man­age­ment.

Speak­ing of his writ­ing work­shop­pers, Jun told YeS!: “Dahil nag­ing di­rec­tors na sila, kinukuha na sila ng ibang movie out­fits. We started man­ag­ing them.

Noon, na­paka-in­for­mal pa, and then, we de­cided to for­mal­ize ’yong busi­ness re­la­tion­ship na ’yon.”

IdeaFirst Com­pany founders Perci In­ta­lan and Jun Lana (front row, sec­ond and third from left) have signed up di­rec­tors Ivan An­drew Payawal and Miko Livelo (front row, left­most and right­most); Si­grid An­drea P. Bernardo, Do­minic Lim, and Prime Cruz (back row, L-R).

“I’m re­ally grate­ful and thank­ful to Perci and Jun Lana na kin­uha nila ako,” Di­rek Si­grid told YES! The di­rec­tor of the sleeper hit Kita Kita ex­plained: “Kasi I was re­ally look­ing for some­one to rep­re­sent me. It’s re­ally hard for us, di­rec­tors, to talk about TF [tal­ent fee], our rights… So, I want some­one to pro­tect me and take care of my sched­ule, deal­ing, hag­gling.”

Ac­tors Cedrick Juan, Chris­tian Bables, and Adri­anna So (clock­wise, from cen­ter) are also rep­re­sented by IdeaFirst Com­pany.

Chris­tian—who won best sup­port­ing ac­tor at the 2017 Gawad Urian and the 2016 Metro Manila Film Fes­ti­val for his tour de force per­for­mance in the trans­gen­der dram­edy Die Beau­ti­ful— is over the moon with the peo­ple over­see­ing his ca­reer.

“So­brang saya ko, so­brang panatag ’yong loob ko,” he told YES! “’Yong kalu­luwa ko, nanahimik siya, kasi alam ko, si Di­rek Jun at si Di­rek Perci, mama­halin ako. Kum­baga, parang pam­ilya ko na ’to. Sila ’yong mga taong nani­wala sa akin no’ng wala pa ’kong na­pa­p­atu­nayan, at nan­dito sila hang­gang huli para sa akin.”

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