The Filipino makeup brand Happy Skin’s collaboration with the global entertainment company Walt Disney Company successfully produced, late last year, a limited edition collection featuring some of the well-loved heroines from Disney movies, including Belle from Beauty and the Beast and Ariel from The Little Mermaid.
This year, Happy Skin linked up with Sanrio Co. Ltd., the Japanese company famous for creating the cartoon character Hello Kitty and many others that typify the kawaii, or cute, element in Japanese pop culture. The result is a 23-piece cosmetics collection bearing the images of the three most popular Sanrio characters: Hello Kitty, My Melody, and Little Twin Stars.
Happy Skin cofounder Rissa Mananquil-Trillo told YES! that the idea of collaborating with Sanrio began when she and her team found out, through an online survey, that fans of their makeup brand wanted items with Sanrio characters. “So we sought out Sanrio at their Hong Kong office to lay down the groundwork for this collection,” Rissa said.
Guest of honor Virgie Ramos (fourth from left) had a souvenir snap with (L-R) Jacqe Yuengtian-Gutierrez of Happy Skin, Yandy Wa of Sanrio, Hello Kitty, Rissa MananquilTrillo of Happy Skin, and Ivan Wong of Sanrio.
In 1979, Virgie was awarded the first-ever master license agreement to sell Sanrio merchandise outside Japan. She then introduced Sanrio characters—Hello Kitty, My Melody, Little Twin Stars, to name a few—to Filipinos through her Gift Gate chain of gift shops that she began in the 1970s and closed down just last May.
happy skin’s sanrio characters launch sm aura premier Bonifacio GloBal city complex, taGuiG city septemBer 13, 2017 Carla Abellana tried out a Hello Kitty lipstick on display at the venue. The lead actress in the recently concluded GMA romcom series I Heart Davao confessed to YES! that Hello Kitty isn’t her favorite Sanrio character. “I like Kero Kero Keroppi more, or Badtz-Maru,” she said, referring to the characters inspired by a frog and a penguin, respectively.
Unfortunately for Carla, Kero Kero Keroppi and Badtz-Maru aren’t part of the limited collection.
These celebrity guests are fans of Happy Skin products and Sanrio characters: 1 movie and TV actress LJ Reyes; 2 actress-turned-yoga teacher Bubbles Paraiso; 3 model/ accessories designer Tweetie de Leon; and 4 interior designer/ newspaper columnist Tessa Prieto-Valdes. 1 2