Happy col­lab

YES! (Philippines) - - Stargazing -

The Filipino makeup brand Happy Skin’s col­lab­o­ra­tion with the global en­ter­tain­ment com­pany Walt Dis­ney Com­pany suc­cess­fully pro­duced, late last year, a lim­ited edi­tion col­lec­tion featuring some of the well-loved hero­ines from Dis­ney movies, in­clud­ing Belle from Beauty and the Beast and Ariel from The Lit­tle Mer­maid.

This year, Happy Skin linked up with San­rio Co. Ltd., the Ja­panese com­pany fa­mous for cre­at­ing the car­toon char­ac­ter Hello Kitty and many oth­ers that typ­ify the kawaii, or cute, el­e­ment in Ja­panese pop cul­ture. The re­sult is a 23-piece cos­met­ics col­lec­tion bear­ing the im­ages of the three most pop­u­lar San­rio char­ac­ters: Hello Kitty, My Melody, and Lit­tle Twin Stars.

Happy Skin co­founder Rissa Mananquil-Trillo told YES! that the idea of col­lab­o­rat­ing with San­rio be­gan when she and her team found out, through an on­line sur­vey, that fans of their makeup brand wanted items with San­rio char­ac­ters. “So we sought out San­rio at their Hong Kong of­fice to lay down the ground­work for this col­lec­tion,” Rissa said.

Guest of honor Vir­gie Ramos (fourth from left) had a sou­venir snap with (L-R) Jacqe Yueng­tian-Gu­tier­rez of Happy Skin, Yandy Wa of San­rio, Hello Kitty, Rissa Manan­quilTrillo of Happy Skin, and Ivan Wong of San­rio.

In 1979, Vir­gie was awarded the first-ever mas­ter li­cense agree­ment to sell San­rio mer­chan­dise out­side Ja­pan. She then in­tro­duced San­rio char­ac­ters—Hello Kitty, My Melody, Lit­tle Twin Stars, to name a few—to Filipinos through her Gift Gate chain of gift shops that she be­gan in the 1970s and closed down just last May.

happy skin’s san­rio char­ac­ters launch sm aura pre­mier Boni­fa­cio GloBal city com­plex, taGuiG city septem­Ber 13, 2017 Carla Abel­lana tried out a Hello Kitty lip­stick on dis­play at the venue. The lead ac­tress in the re­cently con­cluded GMA rom­com se­ries I Heart Davao con­fessed to YES! that Hello Kitty isn’t her fa­vorite San­rio char­ac­ter. “I like Kero Kero Keroppi more, or Badtz-Maru,” she said, re­fer­ring to the char­ac­ters in­spired by a frog and a pen­guin, re­spec­tively.

Un­for­tu­nately for Carla, Kero Kero Keroppi and Badtz-Maru aren’t part of the lim­ited col­lec­tion.

Th­ese celebrity guests are fans of Happy Skin prod­ucts and San­rio char­ac­ters: 1 movie and TV ac­tress LJ Reyes; 2 ac­tress-turned-yoga teacher Bub­bles Paraiso; 3 model/ accessories de­signer Tweetie de Leon; and 4 in­te­rior de­signer/ news­pa­per colum­nist Tessa Pri­eto-Valdes. 1 2

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