In 2007, SM Markets—a unit of SM retail, Inc., whose chain of stores includes SM Supermarket, SM Hypermarket, and Savemore—introduced the SM Greenbag, then a first of its kind in the industry. This is a reusable shopping bag, meant to discourage the use of plastic bags.
Soon afterwards, SM Markets beefed up its advocacy by launching its Join the M.O.b. (MyOwnbag) campaign, making Wednesday a plasticfree day and giving incentives to SM Greenbag users.
Today, it is estimated that the SM Greenbags have been used in about 30 million instances, which means that the environment has been saved from being polluted by over 75 million plastic bags (assuming that one SM Greenbag is equivalent to two large plastic bags).
“by strengthening the pioneering SM Greenbag, we aim to continue doing our part for the environment in a stronger and more exciting way, and this affirms our commitment towards greener and more sustainable shopping habits,” SM supermarket president Joey Mendoza said in the press kit given out during the event celebrating the SM Greenbag’s 10th anniversary and the launch of its limited edition.
Miss Earth 2017 Karen Ibasco (fourth from left) graced the event, along with her fellow beauties from the Miss Philippines-Earth national pageant level: (L-R) Shane Tormes, Kim de Guzman, Jessica Marasigan, Vanessa Castillo, and Nellza Bautista. The...
Celebrity event guest Camille Prats (right) shared tips on how to use and reuse the SM Greenbag during the program hosted by Miss Earth 2008 Karla Henry. Camille spoke from the point of view of a working mother of two children: Nathan, 10, and Nala...