ECO-frIEndLy

YES! (Philippines) - - Stargazing -

In 2007, SM Mar­kets—a unit of SM re­tail, Inc., whose chain of stores in­cludes SM Su­per­mar­ket, SM Hyper­mar­ket, and Save­more—in­tro­duced the SM Green­bag, then a first of its kind in the in­dus­try. This is a re­us­able shop­ping bag, meant to dis­cour­age the use of plas­tic bags.

Soon af­ter­wards, SM Mar­kets beefed up its ad­vo­cacy by launch­ing its Join the M.O.b. (MyOwn­bag) cam­paign, mak­ing Wednesday a plas­ticfree day and giv­ing in­cen­tives to SM Green­bag users.

To­day, it is es­ti­mated that the SM Green­bags have been used in about 30 mil­lion in­stances, which means that the en­vi­ron­ment has been saved from be­ing pol­luted by over 75 mil­lion plas­tic bags (as­sum­ing that one SM Green­bag is equiv­a­lent to two large plas­tic bags).

“by strengthening the pi­o­neer­ing SM Green­bag, we aim to con­tinue do­ing our part for the en­vi­ron­ment in a stronger and more ex­cit­ing way, and this af­firms our com­mit­ment to­wards greener and more sus­tain­able shop­ping habits,” SM su­per­mar­ket pres­i­dent Joey Men­doza said in the press kit given out dur­ing the event cel­e­brat­ing the SM Green­bag’s 10th an­niver­sary and the launch of its lim­ited edi­tion.

Miss Earth 2017 Karen Ibasco (fourth from left) graced the event, along with her fel­low beau­ties from the Miss Philip­pines-Earth na­tional pageant level: (L-R) Shane Tormes, Kim de Guz­man, Jes­sica Marasi­gan, Vanessa Castillo, and Nel­lza Bautista. The...

Celebrity event guest Camille Prats (right) shared tips on how to use and re­use the SM Green­bag dur­ing the program hosted by Miss Earth 2008 Karla Henry. Camille spoke from the point of view of a work­ing mother of two chil­dren: Nathan, 10, and Nala...

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