Looking to inspire
I was sitting by myself at one of my favorite coffee spots, figuring out what to write about for my page. For some reason, I was having a pretty hard time choosing a subject for this particular Filipino issue. I thought to myself: How about the booming local food industry? Or about how ube is making waves across the world, with chefs in America whipping up ube doughnuts and ube cheesecake and ube ice cream sandwiches? Or why not write about how much I love gata and its many applications (laing, adobo, gising-gising, ginumis)?
I had the bible—it’s what we call the mini mockup of the entire issue that’s about to go to press—with me, and I started to leaf through it. As I flipped the pages, I realized that all I really need to do to pick a topic is to take a look at the stories we’ve produced—and in a heartbeat, I’m inspired. I’m amazed at how my talented little team comes together each month to pour heart and soul into the stories that inspire you to get creative in the kitchen. From conceptualization three (or more!) months before the issue comes out, to collaborating with chefs and home cooks on the recipes, to booking photographers and stylists, to planning every single detail (colors, props, other incidentals) that goes into each setup, to patiently laying out the pages, to editing and editing and editing again, until we finally run our fingers through the glossy pages and get a whiff of the glorious smell of paper.
This happens every single month and, really, we never run out of ideas. Even more so for our Filipino issues—we’ve produced 13 editions since 2007 to be exact, but we always seem to know exactly what we want to show you guys. This year, it’s all about giving the classics a twist (page 48), comforting soups and stews (page 56), desserts like Brazo de Mercedes and Cathedral Window that were all the rage in the ‘70s and ‘80s (page 62), and satisfying the Pinoy-food cravings of our beloved overseas Filipino workers (page 64).
Somehow, the inspiration is always there. And I promise you that we’ll never get tired of bringing you the best of everyday Filipino cooking, be it the thirteenth or the three hundredth issue.