THE PERSON: Karina Reyes THE PRODUCT: Homemade fresh pasta in various flavors
HER STORY: “It happened by accident,” Karina Reyes softly chuckles. “My daughter Kai loves to eat pasta, and I noticed that she liked to eat it plain—as in, straight out of the pot. Since she was a difficult kid to feed and since I already knew how to make fresh pasta, I decided to try adding malunggay to it.”
Karina added the nutritious puréed leaves to her dough as an experiment, and the pasta turned out a beautiful bright green—and her daughter loved it. It was a eureka moment for Karina, who realized that it was a good way to sneak vegetables into her children’s meals.
By July 2016, Karina’s pasta creations had spread through word of mouth, and she formally launched Krcreates, an online store where other parents could order the cheerfully colored pasta noodles that packed as much nutrition as they did visual appeal. A year later, there are over a dozen flavors on the Krcreates menu—everything from the original malunggay to carrotsquash, basil-garlic, spinach, squid ink, and even rainbow (beets, carrots, squash, malunggay)—in different forms, including spaghetti, fettuccine, spirals, scrolls, and wizard-hat shapes. Most of them are rich, spongy egg pasta noodles, though Karina also offers vegan and gluten-free versions. Lately she’s introduced ravioli into the menu for grown-up customers.
Her operations have since expanded to include pickup points in Makati, Bonifacio Global City, and Kapitolyo; otherwise, all orders may still be picked up from the Reyes’ home in Alabang. Every bit of pasta is still rolled out in Karina’s home kitchen, where Kai is sometimes joined by her sister Mia in tastetesting their mom’s pasta. Karina beams, “Kai still loves to eat her pasta plain, or with just some salt and butter. And she says to me, ‘I’m so lucky to be able to live here where I can have pasta like this every day!’”
Krcreates is available directly from @Krcreates on Instagram, through firstname.lastname@example.org, or via 0920-9388433; for pickup from The Green Company (Quezon City and Pasig), Echostore (Makati and BGC), and Real Food (Molito Complex, Alabang).