Mak­ing It

THE PER­SON: Ka­rina Reyes THE PROD­UCT: Home­made fresh pasta in var­i­ous fla­vors

Yummy (Philippines) - - Contents -


HER STORY: “It hap­pened by ac­ci­dent,” Ka­rina Reyes softly chuck­les. “My daugh­ter Kai loves to eat pasta, and I no­ticed that she liked to eat it plain—as in, straight out of the pot. Since she was a dif­fi­cult kid to feed and since I al­ready knew how to make fresh pasta, I de­cided to try adding malung­gay to it.”

Ka­rina added the nu­tri­tious puréed leaves to her dough as an ex­per­i­ment, and the pasta turned out a beau­ti­ful bright green—and her daugh­ter loved it. It was a eu­reka mo­ment for Ka­rina, who re­al­ized that it was a good way to sneak veg­eta­bles into her chil­dren’s meals.

By July 2016, Ka­rina’s pasta cre­ations had spread through word of mouth, and she for­mally launched Kr­cre­ates, an on­line store where other par­ents could or­der the cheerfully col­ored pasta noodles that packed as much nu­tri­tion as they did vis­ual ap­peal. A year later, there are over a dozen fla­vors on the Kr­cre­ates menu—ev­ery­thing from the orig­i­nal malung­gay to car­rot­squash, basil-gar­lic, spinach, squid ink, and even rain­bow (beets, car­rots, squash, malung­gay)—in dif­fer­ent forms, in­clud­ing spaghetti, fet­tuc­cine, spi­rals, scrolls, and wizard-hat shapes. Most of them are rich, spongy egg pasta noodles, though Ka­rina also of­fers ve­gan and gluten-free ver­sions. Lately she’s in­tro­duced ravi­oli into the menu for grown-up cus­tomers.

Her op­er­a­tions have since ex­panded to in­clude pickup points in Makati, Boni­fa­cio Global City, and Kapi­tolyo; oth­er­wise, all or­ders may still be picked up from the Reyes’ home in Ala­bang. Ev­ery bit of pasta is still rolled out in Ka­rina’s home kitchen, where Kai is some­times joined by her sis­ter Mia in tastetest­ing their mom’s pasta. Ka­rina beams, “Kai still loves to eat her pasta plain, or with just some salt and but­ter. And she says to me, ‘I’m so lucky to be able to live here where I can have pasta like this ev­ery day!’”

Kr­cre­ates is avail­able di­rectly from @Kr­cre­ates on In­sta­gram, through ka­, or via 0920-9388433; for pickup from The Green Com­pany (Que­zon City and Pasig), Echo­s­tore (Makati and BGC), and Real Food (Molito Com­plex, Ala­bang).

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