MAPA // MAP
The Portuguese tourism industry seems to live a moment never seen before. An extraordinary optimism is leading, and most hoteliers are breaking successive records in their hotel’s performance. All the KPIS are thriving! Occupancy Rate, ARR, REVPAR, TREVPOR, TREVPAR, GOP, GOPPAR, etc.
We start the new year with a bold confidence in the future. The forecasts "say" that 2018 will be even better than 2017, with high expectations on the growth of demand, pretty much in all regions. It is expected and desired that such growth will not be restricted to quantity, but above all to the quality of the guest itself – with more purchasing power and interested in longer stays.
At DHM, we accomplished several important goals in 2017: new hotels were incorporated in our portfolio
(we have now 15 assets under direct management, in 3 different clusters), we achieved growth above our local comp set, and strengthened our management team with high-skilled professionals, passionately committed with Discovery Hotel Management project.
Unlike the general feeling, we’re not euphoric. We want more than just immediate results. We still have a long way to go. We don’t forget that good results are those who prevail in time, and to achieve them we need medium and long-term policies.
We focus primarily on 3 areas: people, information, and innovation.
We do not want to line up with the widespread complaints that the staff is the most difficult sector and blah blah blah... We support proactive policies of recruitment, compensation, training, and retention. An extensive program in this area is underway, which results are already visible through review platforms and among other indicators.
We are investing in technology to ensure that the available information is not a rocket science. We want a qualified, simple, useful, and timely information. We want to know well our guests and serve them better. Finally, we strongly believe in innovation. We have created a department where our Concept Manager discovers, tests and analyses the best practices in the industry, including new features and hospitality trends to fit in DHM operations and future projects.