DNA Magazine (Portugal) - - Contents -

The Por­tuguese tourism in­dus­try seems to live a mo­ment never seen be­fore. An ex­tra­or­di­nary op­ti­mism is lead­ing, and most hote­liers are break­ing suc­ces­sive records in their ho­tel’s per­for­mance. All the KPIS are thriv­ing! Oc­cu­pancy Rate, ARR, REVPAR, TREVPOR, TREVPAR, GOP, GOPPAR, etc.

We start the new year with a bold con­fi­dence in the fu­ture. The fore­casts "say" that 2018 will be even bet­ter than 2017, with high ex­pec­ta­tions on the growth of de­mand, pretty much in all re­gions. It is ex­pected and de­sired that such growth will not be re­stricted to quan­tity, but above all to the qual­ity of the guest it­self – with more pur­chas­ing power and in­ter­ested in longer stays.

At DHM, we ac­com­plished sev­eral im­por­tant goals in 2017: new ho­tels were in­cor­po­rated in our port­fo­lio

(we have now 15 as­sets un­der di­rect man­age­ment, in 3 dif­fer­ent clus­ters), we achieved growth above our lo­cal comp set, and strength­ened our man­age­ment team with high-skilled pro­fes­sion­als, pas­sion­ately com­mit­ted with Dis­cov­ery Ho­tel Man­age­ment project.

Un­like the gen­eral feel­ing, we’re not eu­phoric. We want more than just im­me­di­ate re­sults. We still have a long way to go. We don’t for­get that good re­sults are those who pre­vail in time, and to achieve them we need medium and long-term poli­cies.

We fo­cus pri­mar­ily on 3 ar­eas: peo­ple, in­for­ma­tion, and in­no­va­tion.

We do not want to line up with the wide­spread com­plaints that the staff is the most dif­fi­cult sec­tor and blah blah blah... We sup­port proac­tive poli­cies of re­cruit­ment, com­pen­sa­tion, train­ing, and re­ten­tion. An ex­ten­sive pro­gram in this area is un­der­way, which re­sults are al­ready vis­i­ble through re­view plat­forms and among other in­di­ca­tors.

We are in­vest­ing in tech­nol­ogy to en­sure that the avail­able in­for­ma­tion is not a rocket science. We want a qual­i­fied, sim­ple, use­ful, and timely in­for­ma­tion. We want to know well our guests and serve them bet­ter. Fi­nally, we strongly be­lieve in in­no­va­tion. We have cre­ated a depart­ment where our Con­cept Man­ager dis­cov­ers, tests and analy­ses the best prac­tices in the in­dus­try, in­clud­ing new fea­tures and hospi­tal­ity trends to fit in DHM op­er­a­tions and fu­ture projects.

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