Rana Dag­gu­bati em­pha­sises on need for lit­er­a­ture in films.

Gulf Times Community - - FRONT PAGE - By Natalia Ningth­ou­jam

Ac­tor-pro­ducer Rana Dag­gu­bati says there is a huge ap­petite for cin­ema, but very few peo­ple un­der­stand that if there is a need for cin­ema then there will also be a need for lit­er­a­ture. And if lit­er­a­ture is not taken as the base of films, then it would be “very dif­fi­cult” to tell sto­ries.

Ac­cord­ing to the Baahubali star, who was born in the il­lus­tri­ous Dag­gu­bati-Akki­neni fam­ily, lit­er­a­ture plays an im­por­tant role in mak­ing a film or telling sto­ries on the big screen.

“If we look at the movie busi­ness 50 or 60 years ago, a ma­jor­ity of the con­tent came from lit­er­a­ture writ­ers or schol­ars of that time. To­day, that ecosys­tem is kind of break­ing. There is need for more and more cin­ema, but very few peo­ple un­der­stand that if there is need for cin­ema, there is need for lit­er­a­ture as well,” Rana said in a tele­phonic in­ter­view.

“So, un­less we cap­ture it... make lit­er­a­ture as the base, sto­ry­telling will be­come very dif­fi­cult.”

Which is why Rana’s Suresh Pro­duc­tions and Kwan En­ter­tain­ment have joined hands to in­tro­duce a spe­cialised divi­sion – Kwan South – as an en­ter­tain­ment mar­ket­place with a re­gional fo­cus.

Kwan South has put to­gether a Lit­er­a­ture Team or the Lit Team whose sole pur­pose is to gen­er­ate the best con­tent and to help this find an au­di­ence.

The ac­tor will men­tor the team and over­look the com­plete process of tak­ing the right sto­ries to the right place at the right time.

And they are open to all kinds of con­tent.

“In­dia is a land full of sto­ries – whether it is his­tory, mythol­ogy or folk­lore, which comes from our own lit­er­a­ture. As a film pro­duc­tion com­pany, our ap­petite is big and so is the con­sumer’s ap­petite.

“There will be Tel­ugu, Hindi and Tamil writ­ers. It is un­der­stood that putting all of them to­gether has made our way of work­ing bet­ter than what we have been able to do in all these years,” the Na­tional Award-win­ning pro­ducer said.

The fo­cus is mostly on the south­ern film in­dus­try but he would like to hire writ­ers from other re­gions as well.

“We started from Hy­der­abad and Chen­nai. Ob­vi­ously, we would like to hire peo­ple from other in­dus­tries. That’s the best way for­ward,” said the ac­tor, who has done films in Tel­ugu, Tamil and Hindi.

Bol­ly­wood’s love for south In­dian films re­fuses to die. OK Jaanu, Dr­ishyam and

Akira are some of the Hindi films which are re­makes of south In­dian movies.

“In­dia is like a coun­try and a con­ti­nent too. We have ad­van­tages in this field. If it’s a good story made in Malay­alam, we can make it in four other lan­guages and a dif­fer­ent set of au­di­ence will get to watch it for the first time.

“It’s not like an Amer­i­can can make a film in New York and re­make it in Los An­ge­les. I, on the other hand, can make a film in Hy­der­abad and re­make it in Mum­bai. It’s very im­por­tant to tell good sto­ries. So this way, writ­ers from every­where get to tell their sto­ries in whichever lan­guage. Ul­ti­mately, lan­guage is only one func­tion­al­ity,” he said.

Shar­ing an ex­am­ple, he said: “I read Ra­mayana in a dif­fer­ent lan­guage, you read it in an­other lan­guage. It doesn’t mat­ter, it is still the same story. Story can be the same, doesn’t mat­ter which lan­guage you tell it in.”

But he also pointed out that con­tent de­fines what lan­guage or in­dus­try it can go into.

“Take a film like Gangs of Wassey­pur, which is set in that place. I can’t re­make it in an­other lan­guage be­cause it’s re­gional and spe­cific to that town or city. I can prob­a­bly take ref­er­ence and re­write or adapt it.

“So, there will be some films that can be made for mul­ti­ple lan­guages like I did

Baahubali and The Ghazi At­tack. Both were made in Tel­ugu as well as other lan­guages like Hindi and Tamil,” said the ac­tor, who will be soon seen in N. T.

R. – IANS

“So, un­less we cap­ture it... make lit­er­a­ture as the base, sto­ry­telling will be­come very dif­fi­cult”

CAN­DID: Rana Dag­gu­bati says there is a huge ap­petite for lit­er­a­ture in cin­ema.

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