China cracks down on celebrity hype

Gulf Times - - ASIA/AUSTRALASIA -

Chi­nese broad­cast­ers and on­line en­ter­tain­ment sites should avoid celebrity hype and crack down on fake au­di­ence and click-through rates, state me­dia quoted the Na­tional Ra­dio and Tele­vi­sion Ad­min­is­tra­tion as say­ing. The edict comes af­ter Bei­jing or­dered A-list movie star Fan Bing­bing to pay about 884mn yuan ($129mn) in taxes and fines, spurring wide­spread dis­cus­sion on the mo­ral health of China’s film in­dus­try. Some pro­grammes over­paid celebri­ties, de­stroy­ing in­dus­try or­der and lead­ing teenagers into wor­ship­ping stars and money, Xin­hua news agency said, cit­ing the ad­min­is­tra­tion. Ra­dio and tele­vi­sion sta­tions, along with on­line au­dio-vis­ual ser­vice providers, should scrap vul­gar con­tent, pro­mote core so­cial­ist val­ues and keep chil­dren away from en­ter­tain­ment and re­al­ity shows, it said. The providers should also cut down on game shows, re­al­ity shows and singing con­tests that fea­ture celebri­ties. In a let­ter posted on her official ac­count on the Twit­ter-like plat­form Weibo last month, Fan said she would over­come “all dif­fi­cul­ties” to pay her penal­ties. (Reuters)

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