A DIPLOMAT CONNECTING PEOPLE AND DOTS
The Netherlands Ambassador to Qatar, Her Excellency Yvette van Eechoud, can be aptly called a “twiplomat” with a very active social media presence, using this tool to educate and inform everyone about the activities of the Netherlands Embassy in Qatar. Her more than 3,000 followers are mostly from Egypt, where she worked in the Netherlands embassy for four years, Qatar and her native country. And the numbers are growing because she never misses an opportunity to interact with them on the issues concerning them.
“For me, Twitter is a way to gauge what is happening and to understand society. I can reach out and interact with different groups I usually don't meet as a diplomat or as an ambassador; I can reach out and interact with them to know what is keeping people busy, their likes and dislikes. But of course, the Twitter community is not necessarily representing all the Qatari residents,” she says.
Yvette Van Eechoud first started using Twitter when she attended the inauguration day of President Barack Obama in Washington on January 20, 2009. “His election campaign as the US President was the first one that extensively using Twitter as a campaign tool,” she says.
After becoming a member of the Twitter community, she started communicating with people in Egypt during and after the revolution. “My followers are responsive. I tweet primarily for a Qatari audience and I get a very good response from them. Even if my followers don't respond positively, at least I can personally react to them in 140 characters about my stance,” she points out.
To connect to the Ambassador follow @yvettevEechoud