Qatar Today - - BUSINESS > AUTO NEWS -

The world's first sports car in the com­pact SUV seg­ment, the Macan, has been re­vealed by Porsche Cen­tre Doha, Al Bo­raq Au­to­mo­biles Co, to an ex­cited au­di­ence.

The in­tro­duc­tion marks Porsche's pi­o­neer­ing move into a new seg­ment, fol­low­ing in the foot­steps of the brand's most suc­cess­ful model in the lux­ury SUV range, the Cayenne. Chris­ter Ek­berg, Man­ag­ing Direc­tor of Porsche Mid­dle East and Africa FZE, said: “With first de­liv­er­ies of the all-new Macan, Porsche has launched a world first and en­ter a new seg­ment. I have no doubt that this car will be an­other suc­cess for Porsche, with the long-term com­mit­ment and in­ten­sive ef­forts of our lo­cal Porsche Cen­tre here in Qatar.”

Porsche Cen­tre Doha Chair­man and CEO Salman Jassem Al Dar­wish said: “As you would ex­pect, we have had a great deal of in­ter­est in the new model. Last year the Cayenne, our lux­ury SUV, proved our most pop­u­lar model range and we are ex­cited to ex­pand our SUV of­fer­ing, reach­ing a new group of cus­tomers. The sporty dy­nam­ics of the Macan in­ject an added dose of fun which is set to re­de­fine the SUV mar­ket.”

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