A TRANSIT HOLIDAY
In 2013, international transfer passengers accounted for 41% of the airlines total international passengers, and it is expecting a further 22% growth in this segment by the end of 2014. Turkish Airlines currently flies to 105 countries and 211 international destinations – more countries and more international destinations that any other airline in the world.
The two-prongs of this strategy not only further strengthen Turkish Airlines as a major player in both the Europe and Asia region but also establish Istanbul as the must-visit destination for transit passengers. Turkish Airlines is one of few airlines to offer a full-service package that takes cares of transit passengers from departure right to arrival at final destinations. In the past, the airline has offered accommodation and extras for transit passengers stopping in the Istanbul Ataturk Airport.
This has seen a structured upgrading through its Tour Istanbul programme, a complete day-tour to see all the sights of the city for passengers with transit durations of six hours and more. The tour package makes an attractive deal for passengers who are on the way to other destinations as it allows for them to experience an extra ‘free holiday' while in transit.