In 2013, in­ter­na­tional trans­fer pas­sen­gers ac­counted for 41% of the air­lines to­tal in­ter­na­tional pas­sen­gers, and it is ex­pect­ing a fur­ther 22% growth in this seg­ment by the end of 2014. Turk­ish Air­lines cur­rently flies to 105 coun­tries and 211 in­ter­na­tional des­ti­na­tions – more coun­tries and more in­ter­na­tional des­ti­na­tions that any other air­line in the world.

The two-prongs of this strat­egy not only fur­ther strengthen Turk­ish Air­lines as a ma­jor player in both the Europe and Asia re­gion but also es­tab­lish Is­tan­bul as the must-visit des­ti­na­tion for tran­sit pas­sen­gers. Turk­ish Air­lines is one of few air­lines to of­fer a full-ser­vice pack­age that takes cares of tran­sit pas­sen­gers from de­par­ture right to ar­rival at fi­nal des­ti­na­tions. In the past, the air­line has of­fered ac­com­mo­da­tion and ex­tras for tran­sit pas­sen­gers stop­ping in the Is­tan­bul Ataturk Air­port.

This has seen a struc­tured up­grad­ing through its Tour Is­tan­bul pro­gramme, a com­plete day-tour to see all the sights of the city for pas­sen­gers with tran­sit du­ra­tions of six hours and more. The tour pack­age makes an at­trac­tive deal for pas­sen­gers who are on the way to other des­ti­na­tions as it al­lows for them to ex­pe­ri­ence an ex­tra ‘free hol­i­day' while in tran­sit.

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