Displaying an array of consumer products, Canon Middle East launched its summer campaign under the theme "Perfect Pictures this summer, Whatever Happens,” in the first week of June.
The collection includes the EOS 1200D, PowerShot G1 X Mark II, PowerShot SX 700, PowerShot D30, IXUS 155, LEGRIA mini X and PIXMA iP 8740 within the DSLR, DSC, DVC and Inkjet product categories.
In an interview with Qatar Today, Canon Middle East Marketing Director, Hendrik Verbrugghe says that the new range of products demonstrates Canon's expertise in imaging and reflects the company's strategic commitment to enabling consumers to take the next step in their imaging journey.
What is the importance or impact of the different Canon products in the Qatar market? Which line of products is the most important in terms of market share in Qatar?
The Middle East is an important market for Canon, especially Qatar, where our products are well received amongst consumers. As a maturing market with a young population, consumer technology is playing an increasingly important role in consumer spending habits.
Canon has a product suitable for ev- ery step, whether you're a beginner or a professional. The recent CanonSummer-Arabia launch event is proof of our commitment to delivering products suitable to consumers as per their needs. Within the consumer retail line up of products our focus is on DSLR cameras, still compact cameras, portable video camcorders and inkjet home photo printers.
What is the market share of Canon and its competitors in terms of sales in the Qatar market? What are you doing to increase your market share?
Our market position varies in each category across the Middle East. Generally speaking, we hold the number one market share in many of our categories, while in a few we hold the number two position.
Our mission in the region is to become a true value added sales and service company and to achieve number one position in all markets by achieving market share growth. To achieve this, Canon Middle East will continue its 'closer to customers' business strategy, work closely with our partners, and drive growth by better understanding the needs of the market and customers.
What is your advantage over other brands?
We make our products stand out from the competition as we initially research what users want from photography – how they use our products, what they're doing and what they'd like more of and have found one common theme: no matter what level of skill they obtain, everyone aspires to be a better photographer.
We have a heritage of unveiling truly ground-breaking products, including a number of world firsts. Over the past 75 years our engineers have been working to do just that. They're committed to developing products that deliver the best image quality and challenge what's possible in optic and camera design.
Some of the products we currently have on the market like the PowerShot G1X Mark II and the Legria mini X are unique in design and the quality of imaging is second to none, reflecting the company's strategic commitment to becoming a lifetime imaging partner, educating and inspiring consumers to take their ‘next step' in their creative journey of capturing and sharing their life's moments.