MICROSOFT LAUNCHES NEW LUMIA PHONES
Microsoft Devices has launched the first Lumia devices running Windows Phone 8.1 across the Middle East, Near East and North Africa at a regional conference held in Dubai recently.
“Lumia smartphones are growing in popularity across the region,” says Arto Nummela, Senior Vice President Microsoft Devices, India, Middle East and Africa.
“This new chapter in the Lumia story builds on the success of the Lumia 520 for affordable smartphones, and also brings new innovations at the high end. The combination of Lumia differentiators and Microsoft services provides a compelling proposition for both consumers and business users,” Nummela adds.
With Windows Phone 8.1, people still get the Start screen they can make their own, Live Tiles that pro- vide updates at a glance, Office Mobile, Outlook Mobile, Windows Phone Hubs, and the entertainment experience.
Lumia 630 and Lumia 635
The Nokia Lumia 630, available in both Dual SIM and Single SIM variants, and the Nokia Lumia 635 with 4G capability, are the first Lumia devices running Windows Phone 8.1 available in the region.
“Dual SIM is a key feature in many countries across Middle East Africa (MEA) and we have seen great traction on our Dual SIM devices across the Asha and Nokia X range,” says Ifi Majid, Head of Global Sell-In and Customer Engagement, Product Marketing for Microsoft Smart Devices.
The Lumia 930 with Windows 8.1 integrates the best of Microsoft and Lumia to deliver the ultimate video and imaging experience on a smartphone. “The Lumia 930 is our latest flagship device in the Lumia range,” says Ifi Majid. “It comes with beautifully crafted flagship design, flagship specs from processing power to screen quality to feature set and flagship imaging capability, synonymous with our high end Lumia smartphones.”