MI­CROSOFT LAUNCHES NEW LUMIA PHONES

Mi­crosoft De­vices has launched the first Lumia de­vices run­ning Win­dows Phone 8.1 across the Mid­dle East, Near East and North Africa at a re­gional con­fer­ence held in Dubai re­cently.

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“Lumia smart­phones are grow­ing in pop­u­lar­ity across the re­gion,” says Arto Num­mela, Se­nior Vice Pres­i­dent Mi­crosoft De­vices, In­dia, Mid­dle East and Africa.

“This new chap­ter in the Lumia story builds on the suc­cess of the Lumia 520 for af­ford­able smart­phones, and also brings new in­no­va­tions at the high end. The com­bi­na­tion of Lumia dif­fer­en­tia­tors and Mi­crosoft ser­vices pro­vides a com­pelling propo­si­tion for both con­sumers and busi­ness users,” Num­mela adds.

With Win­dows Phone 8.1, peo­ple still get the Start screen they can make their own, Live Tiles that pro- vide up­dates at a glance, Of­fice Mo­bile, Out­look Mo­bile, Win­dows Phone Hubs, and the entertainment ex­pe­ri­ence.

Lumia 630 and Lumia 635

The Nokia Lumia 630, avail­able in both Dual SIM and Sin­gle SIM vari­ants, and the Nokia Lumia 635 with 4G ca­pa­bil­ity, are the first Lumia de­vices run­ning Win­dows Phone 8.1 avail­able in the re­gion.

“Dual SIM is a key fea­ture in many coun­tries across Mid­dle East Africa (MEA) and we have seen great trac­tion on our Dual SIM de­vices across the Asha and Nokia X range,” says Ifi Ma­jid, Head of Global Sell-In and Cus­tomer En­gage­ment, Prod­uct Mar­ket­ing for Mi­crosoft Smart De­vices.

Lumia 930

The Lumia 930 with Win­dows 8.1 in­te­grates the best of Mi­crosoft and Lumia to de­liver the ul­ti­mate video and imag­ing ex­pe­ri­ence on a smart­phone. “The Lumia 930 is our lat­est flag­ship de­vice in the Lumia range,” says Ifi Ma­jid. “It comes with beau­ti­fully crafted flag­ship de­sign, flag­ship specs from pro­cess­ing power to screen qual­ity to fea­ture set and flag­ship imag­ing ca­pa­bil­ity, syn­ony­mous with our high end Lumia smart­phones.”

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