BMW GROUP MIDDLE EAST POSTS RECORD SALES
The BMW Group in the Middle East posted a record breaking sales increase of 25% for the first half of 2014. A total of 15,797 BMW and MINI vehicles were delivered to customers in 12 Middle East markets. Based on these outstanding figures, the world's most
The UAE remains the biggest market in the region, accounting for around half of BMW and MINI total sales, followed by Saudi Arabia, Kuwait and Qatar. Markets which showed strong individual sales growth included the UAE which grew 40%, Oman 57%, Jordan 39%, Bahrain 33% and Qatar with 13% growth.
BMW Group Middle East Managing Director Johannes Seibert says: “The results are testament to the desire our customers have for our brands. The region's premium automotive market is growing approximately 15% so we are delighted to be above this figure.”
The BMW 5 Series – the leader in the executive car segment with sales of 3,637 cars, a 33% increase followed by the X5 with 2,526 cars sold, an 11% increase and the X6 with 2,235 cars sold, a 63% increase. The flagship BMW 7 Series also continued to be amongst the top four best-sellers with 1,980 cars sold which accounted for 13% of BMW's total sales.