NISSAN MOST EFFECTIVE BRAND IN MENA
Nissan has repeated its top ranking as the most effectively marketed automotive brand in the MENA region (Middle East and North Africa) for the third successive year following the announcement of the influential Effie Awards.
The Effies are the gold standard in marketing communications effectiveness. They reward campaigns, from any discipline, which have achieved success through proven, effective marketing communications.
“The Effie Index benchmarks the brands, marketers, agencies and game-changing companies that are doing it right, it's a great resource,” said Nissan's Middle East Regional Managing Director Samir Cherfan.
Nissan achieved record sales of 217,685 vehicles in the Middle East in 2013 – up 20.9% on the previous year's 180,015 units. Nissan's sales volume in the GCC for the latest financial year ended at 162,238 units, an increase of 27.2%, or 127,559 sales, on the previous year. The Nissan-Infiniti market share for GCC is currently 9.9%, a hike of 18.7% on financial year 2012.