BMW AND MINI SALES UP IN H1 2014
Alfardan Automobiles, the official BMW Group importer in Qatar, has announced a growth of 12% for BMW and 27% for MINI sales during the first half of 2014. The combined growth of both brands equates to a 13% increase in sales compared to the same period i
The BMW 3 Series was the best-selling model which saw a 184% increase in sales followed by the X5, 7 Series and 5 Series models. Sales for the MINI brand during the first six months of the year were led by the first Sports Activity Coupé in the premium compact segment; the MINI Paceman. The MINI Cabrio and MINI Countryman were also strong contributors with 100% and 35% growth respectively.
Alfardan Group-Automotive Division Chief Operating Officer Mohammed Kandeel said: “Testament to the strength of the Qatari market, these figures highlight the desire for BMW Group vehicles and the importance of Alfardan Automobiles' ongoing focus on exceptional customer service which our customers continue to enjoy. "
Overall, BMW Group Middle East sales across the Middle East region increased 25% during the first half of 2014 compared to the same period last year. A total number of 15,797 BMW and MINI vehicles were delivered to customers across 12 Middle East markets.