ME­DIA HABITS AND A KNOWL­EDGE ECON­OMY

A team of re­searchers from North­west­ern Univer­sity in Qatar will share their in­sights on me­dia us­age in the Mid­dle East and how it im­pacts the growth of the knowl­edge econ­omy at a global con­fer­ence in Canada in Au­gust. QATAR TO­DAY > AU­GUST 2014 > 75

Qatar Today - - CULTURE > DOHA DIARY -

At the As­so­ci­a­tion for Ed­u­ca­tion in Jour­nal­ism and Mass Com­mu­ni­ca­tion con­fer­ence in Mon­treal, NU- Q re­searches, led by Everette E Dennis, Dean and CEO of NU- Q and lead prin­ci­pal in­ves­ti­ga­tor, along with co-prin­ci­pal in­ves­ti­ga­tors Justin Martin, NU- Q As­sis­tant Pro­fes­sor in Res­i­dence, and Robb Wood, NU- Q's Direc­tor of Strate­gic Part­ner­ships, will shed light on an on­go­ing se­ries of re­search projects that trace evolv­ing me­dia con­sump­tion habits across the re­gion. “Me­dia per­me­ates ev­ery as­pect of an econ­omy, es­pe­cially a knowl­edge econ­omy, since it is de­vel­oped on the en­hance­ment of in­for­ma­tion,” says Wood. “Me­dia en­ter­prises are valu­able to an econ­omy, but so too is com­mu­ni­ca­tions in gen­eral, be­cause it is not only me­dia com­pa­nies that ben­e­fit from high-level prac­tices.”

The project was re­cently awarded an $850,000 (QR3.01 mil­lion) grant, un­der the Na­tional Pri­or­i­ties Re­search Pro­gram (NPRP), to sup­port its con­ti­nu­ity un­til 2017. The team has al­ready pub­lished two sets of find­ings - Mid­dle East Me­dia Use in 2013 and Entertainment Me­dia Use in the Mid­dle East in 2014.

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