MEDIA HABITS AND A KNOWLEDGE ECONOMY
A team of researchers from Northwestern University in Qatar will share their insights on media usage in the Middle East and how it impacts the growth of the knowledge economy at a global conference in Canada in August. QATAR TODAY > AUGUST 2014 > 75
At the Association for Education in Journalism and Mass Communication conference in Montreal, NU- Q researches, led by Everette E Dennis, Dean and CEO of NU- Q and lead principal investigator, along with co-principal investigators Justin Martin, NU- Q Assistant Professor in Residence, and Robb Wood, NU- Q's Director of Strategic Partnerships, will shed light on an ongoing series of research projects that trace evolving media consumption habits across the region. “Media permeates every aspect of an economy, especially a knowledge economy, since it is developed on the enhancement of information,” says Wood. “Media enterprises are valuable to an economy, but so too is communications in general, because it is not only media companies that benefit from high-level practices.”
The project was recently awarded an $850,000 (QR3.01 million) grant, under the National Priorities Research Program (NPRP), to support its continuity until 2017. The team has already published two sets of findings - Middle East Media Use in 2013 and Entertainment Media Use in the Middle East in 2014.