PROJECTS A FULL-SIZED LASER QWERTY KEYBOARD CONNECTS VIA BLUETOOTH TO iDEVICES, ANDROID DEVICES AND MOST LAPTOPS DETECTION RATE OF UP TO 400 CHARACTERS PER MINUTE RECHARGEABLE BATTERY LASTS FOR UP TO 200 MINUTES OF CONTINUOUS TYPING. USB CHARGING, NO DRIVERS TO INSTALL MOUSE MODE ALLOWS YOU TO USE YOUR FINGER AS A MOUSE, EFFECTIVELY CONVERTING THE KEYBOARD INTO A MOTIONPAD BUILT IN DISPLAY ALLOWS YOU TO VIEW THE LAST THREE KEYS TYPED so much on word of mouth, no compromise was made even on the smallest details, Dige says. “The risk is massive and every day of last year was spent on lessening that.”
The box reads Smart TV but Dige says it's more than that. “It's effectively a massive Android tablet. With the remote control, air mouse and Qwerty keyboard all rolled into one, its functionality triples. And we have developed something even Apple doesn't have currently - a built-in IPTV module. That technology was particularly difficult to get right back in Taiwan because of over heating problems,” he says.
And the best news of all is the price. “We are retailing this 60-inch TV for QR5,500 right now. To buy a Sony or Apple TV of similar size and, more importantly, quality, you'll have to shell out about QR3,000 more.” The same goes for the rest of Royal Digital's products. “Our Bluetooth headset is just as good as, say, Beats' and retails for less than half the price,” Dige says, pointing out that the compression rates for the headsets are identical. Their smartphone, when it is eventually launched, will tell a similar story. “My wish is that people will buy our products and go, ‘how did they do this?' That they will nudge their friends and say, ‘guess how much I paid for it.'” However, his quest to effectively dampen the mystique surrounding ‘vanity brands' is not an easy one, especially in this region. “Yes, there are many consumers in the region who buy the logo and not necessarily the product. But we are happy to accept that challenge,” he says. “Convincing buyers to spend on a brand they have never heard of before is hard. With a strong focus on the online audience and a marketing strategy which reflects our brand philosophy - neat, innovative and contemporary - we are working overtime to get our name out there. It's going to take time because people don't always want to try something new. But once it gets rolling, there'll be a snowball effect. In five years, we except to be the biggest TV sellers in the Middle East.” He pauses for a moment and then adds, “Maybe six.”
Proudly from Qatar, with a global reach
Currently, design and testing are being divided among the Foxconn plant in Taiwan, Qatar, Germany and the United Kingdom, based on capabilities and logistics. “The TV design is significantly outsourced to Foxconn. It would be stupid not to use the expertise of the No 1 TV manufacturer in the world. The testing is primarily done in our brain centre in Germany, which also shares design inputs and guidance. This helps us bring more diverse ideas to the table and work together to maximise our expertise,” Dige says. Their rollout strategy is also very much global. “Starting with Qatar, we are going to expand to Saudi Arabia and the UAE. We are also in talks with a couple of retailers in India, working out the logistics and tax issues. We want to hit India in January next year, Europe later in the year and hopefully, America in time,” he says. He wants to pace himself and not stretch the company too thin. “Already we find ourselves being unable to meet the demand from online sales. It's an excellent problem to have though,” he smiles