NISSAN ANNOUNCES GLOBAL FOOTBALL PARTNERSHIP
Nissan Motor Company and City Football Group (CFG) recently unveiled a global partnership which will see the Japanese car manufacturer become CFG's official automotive partner.
The five-year deal represents a first for CFG, with Nissan becoming the first global partner of the football network, an organisation including Nissan majority-owned Yokohama F. Marinos alongside Barclays Premier League Champions, Manchester City FC, Manchester City Women's FC, New York City FC, and Melbourne City FC. City Football Group also owns football and marketing companies operating from a number of offices around the world. The Nissan CFG partnership will see Nissan become the Official Automotive Sponsor of Manchester City Football Club and enjoy a strong brand presence at the Club's famous Etihad Stadium, complemented by fan engagement opportunities targeting City supporters all over the world. The collaboration follows the previous agreement between the two organisations, announced earlier this year, which saw CFG assume a minority stake in the Nissanowned Yokohama F. Marinos and commit to provide its knowledge, expertise and services to the J-League club through the City Football Services and City Football Marketing companies. “Nissan has always been immensely proud of its place in Yokohama F. Marinos history and is now privileged to be part of the story of CFG and their network of fantastic global football teams,” said Carlos Ghosn, Nissan President and CEO. “This innovative partnership enhances Nissan's investment in the game of soccer which is a key platform to further strengthen our brand globally,” he added.