Qatar Today - - BUSINESS > AUTO NEWS -

Nis­san Mo­tor Company and City Foot­ball Group (CFG) re­cently un­veiled a global part­ner­ship which will see the Ja­panese car man­u­fac­turer be­come CFG's of­fi­cial au­to­mo­tive part­ner.

The five-year deal rep­re­sents a first for CFG, with Nis­san be­com­ing the first global part­ner of the foot­ball net­work, an or­gan­i­sa­tion in­clud­ing Nis­san majority-owned Yokohama F. Mari­nos along­side Bar­clays Premier League Cham­pi­ons, Manch­ester City FC, Manch­ester City Women's FC, New York City FC, and Mel­bourne City FC. City Foot­ball Group also owns foot­ball and mar­ket­ing com­pa­nies op­er­at­ing from a num­ber of of­fices around the world. The Nis­san CFG part­ner­ship will see Nis­san be­come the Of­fi­cial Au­to­mo­tive Spon­sor of Manch­ester City Foot­ball Club and en­joy a strong brand pres­ence at the Club's fa­mous Eti­had Sta­dium, com­ple­mented by fan en­gage­ment op­por­tu­ni­ties tar­get­ing City sup­port­ers all over the world. The col­lab­o­ra­tion fol­lows the pre­vi­ous agree­ment be­tween the two or­gan­i­sa­tions, an­nounced ear­lier this year, which saw CFG as­sume a mi­nor­ity stake in the Nis­sanowned Yokohama F. Mari­nos and com­mit to pro­vide its knowl­edge, ex­per­tise and ser­vices to the J-League club through the City Foot­ball Ser­vices and City Foot­ball Mar­ket­ing com­pa­nies. “Nis­san has al­ways been im­mensely proud of its place in Yokohama F. Mari­nos his­tory and is now priv­i­leged to be part of the story of CFG and their net­work of fan­tas­tic global foot­ball teams,” said Car­los Ghosn, Nis­san Pres­i­dent and CEO. “This in­no­va­tive part­ner­ship en­hances Nis­san's in­vest­ment in the game of soc­cer which is a key plat­form to fur­ther strengthen our brand glob­ally,” he added.

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