Qatar Today - - CULTURE > QT TAKE -

Of course lux­ury doesn't come cheap. Tick­ets for the seven-star shows are a crisp QR150 per per­son. Plush leather re­clin­ing seats and con­ve­nient side ta­bles for snacks are some of the fea­tures that your seven-star tick­ets bring. Novo has also thought­fully left blan­kets and pillows for those who choose the seven-star treat­ment. Valet park­ing is also on hand, as is a fully loaded iPad en­abling cus­tomers to or­der snacks from the con­ve­nience of their seats.

If you are not in the mood to splurge, there are plenty of cin­e­mas within the com­plex to choose from. Novo Cool and Novo Edge of­fer a va­ri­ety of seat­ing po­si­tions within the the­atre, from stan­dard seats to su­pe­rior back-row seats. Novo 3D as its name sug­gests, brings ex­cit­ing 3D vi­su­als to the viewer's world, while Novo Imax rep­re­sents the world's lead­ing im­mer­sive cin­ema ex­pe­ri­ence.

The cin­ema com­plex in Qatar was opened to the pub­lic dur­ing the re­cent Eid fes­tiv­i­ties. The fa­cil­ity boasts 1,456 seats and more than 10 state-of-the-art screens. It is the Mid­dle East's largest chain of cin­e­mas and a sub­sidiary of Qatar Me­dia Ser­vices.

Though it is still in the early stages, the man­age­ment is pleased with the turn out. “It's been a very ex­cit­ing few weeks since our launch. Cin­ema­go­ers have been

Cin­ema­go­ers in Qatar have been taken to the next level of en­ter­tain­ment. No, we aren't talk­ing about an in­ter­ga­lac­tic sci-fi flick (though that too wouldn't be so bad). If you are search­ing for cin­ema view­ing in style, head to Novo cin­e­mas. Lo­cated at the Pearl Qatar, the swanky new movie com­plex of­fers view­ers a chance to catch the lat­est flicks in com­fort and lux­ury.

very vo­cal about their ap­pre­ci­a­tion of a new stan­dard in the cin­ema ex­pe­ri­ence; we're thrilled with the re­sponse,” says a spokesper­son from Novo Cin­e­mas.

Peo­ple are cau­tious about how they spend their money. Novo has thought of in­no­va­tive ways to draw cus­tomers to the cin­ema. They've in­tro­duced a unique ex­pe­ri­ence be­fore, dur­ing and after a movie, whether it's with in-lobby en­ter­tain­ment or pro­vid­ing fun ac­tiv­i­ties on large in­ter­ac­tive screens. One can also find con­ces­sion of­fers that ap­peal to film fans look­ing for col­lectible mer­chan­dise, or a fam­ily trip to the movies.

For a unique treat, try the per­son­alised ser­vice in the seven-star cin­ema. Its pre­mium menu is served on chi­naware. Now that’s worth brag­ging about

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