PROAC­TIVE PR

Qatar Today - - BUSINESS > TAG THIS -

THE IS­SUES OF TEM­PER­A­TURE ON THE FIELD AND PLAY­ERS' HEALTH WERE DIS­CUSSED THOR­OUGHLY DUR­ING THE BID, RUSH­MAN SAYS. “RE­MEM­BER, WE WERE NOT BID­DING TO THE PUB­LIC, WE WERE BID­DING TO THE 22 MEM­BERS OF FIFA. IT WASN'T THE JOB OF THE BID TO WIN PUB­LIC AC­CLI­MA­TION. IT WAS TO WIN THE HOST­ING RIGHTS. WHICH IT DID.”BUT SUB­SE­QUENTLY THERE SHOULD HAVE BEEN A LOT MORE PR AND PRO-AC­TIVE BRAND MAN­AGE­MENT FROM QATAR, HE FEELS. “QATAR IS DEF­I­NITELY NOT SPEAK­ING ENOUGH ABOUT THE BEN­E­FITS OF BRING­ING THE CUP TO THE RE­GION. IN­STEAD IT HAS AL­LOWED THE ME­DIA TO RUN THE AGENDA; THIS IS CER­TAINLY IN THE CASE IN THE UK.”

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