LAND ROVER'S NEW DIS­COV­ERY SPORT

Land Rover has re­vealed the new Dis­cov­ery Sport, the world's most ver­sa­tile and ca­pa­ble pre­mium com­pact SUV.

Qatar Today - - BUSINESS > AUTO NEWS -

The first mem­ber of the new Dis­cov­ery fam­ily, Dis­cov­ery Sport, fea­tures 5+2 seat­ing in a foot­print no larger than ex­ist­ing 5-seat pre­mium SUVs. Dis­cov­ery Sport's pro­gres­sive new de­sign ap­proach de­fines the new Dis­cov­ery fam­ily with op­ti­mised vol­ume, proportions and stance. Its de­sign lead­er­ship com­bines with en­gi­neer­ing in­tegrity to re­sult in a dy­namic pro­file, the ul­ti­mate use of in­te­rior space and 5+2 seat­ing con­fig­ura­bil­ity.

“Our chal­lenge has been to com­bine pre­mium de­sign with ex­cep­tional ver­sa­til­ity; the two at­tributes must work in har­mony,” said Gerry McGovern, Land Rover De­sign Di­rec­tor and Chief Cre­ative Of­fi­cer. “I'm proud to say we've achieved that; Dis­cov- ery Sport's dy­namic de­sign will res­onate on an emo­tional level with con­sumers, and this ve­hi­cle is more ver­sa­tile than any other pre­mium com­pact SUV on the mar­ket.”

This spirit of ad­ven­ture is re­flected in Dis­cov­ery Sport's in­te­rior, which fea­tures high-qual­ity ma­te­ri­als and a strong ver­ti­cal cen­tre con­sole graphic to re­flect the pre­mium de­sign of the ex­te­rior, while the core Dis­cov­ery value of ver­sa­til­ity is ev­i­dent ev­ery­where. Dis­cov­ery Sport will be pro­duced at Land Rover's award-win­ning man­u­fac­tur­ing fa­cil­ity at Hale­wood, Liver­pool. It goes on sale in early 2015 along­side the ex­ist­ing seven-seat Land Rover Dis­cov­ery in over 170 mar­kets world­wide.

Newspapers in English

Newspapers from Qatar

© PressReader. All rights reserved.