NIS­SAN PRO­MOTES ROAD SAFETY

With a bur­geon­ing pop­u­la­tion and the num­ber of cars in­creas­ing on Doha's roads almost ev­ery day, road safety is a top pri­or­ity.

Qatar Today - - BUSINESS > AUTO NEWS -

At the re­cent Paris Mo­tor Show, Nis­san and the Fédéra­tion In­ter­na­tionale de l'Au­to­mo­bile (FIA) jointly an­nounced a part­ner­ship to make the world's roads safer. As part of the multi-year agree­ment, the Ja­panese au­tomaker will be­come an of­fi­cial sup­porter of the FIA's in­no­va­tive aware­ness-rais­ing cam­paign, which was launched in 2011 in support of the United Na­tions' Decade of Ac­tion for Road Safety. The new part­ner­ship will see Nis­san support and pro­mote aware­ness cam­paigns world­wide - in par­tic­u­lar Ac­tion for Road Safety's golden rules for safer mo­tor­ing – with the aim of com­bat­ting a global scourge that re­sults in the deaths of 1.3 mil­lion peo­ple an­nu­ally, with 50 mil­lion more be­ing in­jured each year. FIA pres­i­dent Jean Todt said, “Nis­san has a long tra­di­tion of de­vel­op­ing life-sav­ing au­to­mo­tive tech­nolo­gies and this new agree­ment reaf­firms its strong com­mit­ment to road safety. By com­bin­ing our ef­forts, we can en­sure that our mes­sage for safer driv­ing and safer roads reaches an even wider au­di­ence.”

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