ROLLS ROYCE CREATES ONE-OF-A-KIND VEHICLE FOR QATAR
The Pearl has a new resident that is truly unique. A bespoke vehicle created especially for Qatar has arrived at the Rolls-Royce Motor Cars Doha showroom.
Inspired by Oud, the seductive scent of Arabia, the vehicle was conceptualised by Rolls-Royce Motor Cars Doha, part of the Alfardan Group and its sole dealer in Qatar, before being hand-crafted by specialists at the home of Rolls-Royce in Goodwood, England. The model, which took 18 months to create, has already prompted interest from local automotive enthusiasts seeking the pinnacle in luxury and individualisation.
Made from the oil extract of the tropical Agar tree, Oud is believed to have originated in India, and spread throughout Southeast Asia. It has been used in the Middle East and beyond as an aromatic oil and medicine for thousands of years, and today is highly valued by perfumers for its sweet, woody, aromatic scent. “Oud is one of the oldest fragrances in existence, with the oil often termed as liquid gold due to its rarity, high demand and the fact that it is estimated to be worth 1.5 times the value of gold,” explains Mohammed Kandeel, Chief Oper- ating Officer, Alfardan Group - Automotive Division. “The synergies with Rolls-Royce are clear; our vehicles are unique, aspirational and synonymous with pioneering heritage. This car is a celebration of those shared qualities.”
A host of features has been added to the unique Phantom Coupé. The vehicle is presented in a dark colour combination, featuring a solid black and autumn mystery black exterior and dark spice interior, including a centre console trimmed in ostrich leather. The Oud emblem features throughout the vehicle's design, beautifully incorporated into a bespoke single and twin coachline in gold and within the inlays that decorate the fascia and rear switch pack. Another elegant touch is a special scent storage box and glass container within the glove box. "Through the bespoke programme, customers can customise almost every aspect of the vehicle to their individual liking, and make the car even more unique,” says Kandeel.