ROLLS ROYCE CRE­ATES ONE-OF-A-KIND VE­HI­CLE FOR QATAR

The Pearl has a new res­i­dent that is truly unique. A be­spoke ve­hi­cle cre­ated es­pe­cially for Qatar has ar­rived at the Rolls-Royce Mo­tor Cars Doha show­room.

Qatar Today - - BUSINESS > AUTO NEWS -

In­spired by Oud, the se­duc­tive scent of Ara­bia, the ve­hi­cle was con­cep­tu­alised by Rolls-Royce Mo­tor Cars Doha, part of the Al­far­dan Group and its sole dealer in Qatar, be­fore be­ing hand-crafted by spe­cial­ists at the home of Rolls-Royce in Good­wood, Eng­land. The model, which took 18 months to cre­ate, has al­ready prompted in­ter­est from lo­cal au­to­mo­tive en­thu­si­asts seek­ing the pin­na­cle in lux­ury and in­di­vid­u­al­i­sa­tion.

Made from the oil ex­tract of the trop­i­cal Agar tree, Oud is be­lieved to have orig­i­nated in In­dia, and spread through­out South­east Asia. It has been used in the Mid­dle East and beyond as an aro­matic oil and medicine for thou­sands of years, and to­day is highly val­ued by per­fumers for its sweet, woody, aro­matic scent. “Oud is one of the old­est fra­grances in ex­is­tence, with the oil of­ten termed as liq­uid gold due to its rar­ity, high de­mand and the fact that it is es­ti­mated to be worth 1.5 times the value of gold,” ex­plains Mo­hammed Kan­deel, Chief Oper- at­ing Of­fi­cer, Al­far­dan Group - Au­to­mo­tive Di­vi­sion. “The syn­er­gies with Rolls-Royce are clear; our ve­hi­cles are unique, aspi­ra­tional and syn­ony­mous with pi­o­neer­ing her­itage. This car is a cel­e­bra­tion of those shared qual­i­ties.”

A host of fea­tures has been added to the unique Phan­tom Coupé. The ve­hi­cle is pre­sented in a dark colour com­bi­na­tion, fea­tur­ing a solid black and au­tumn mys­tery black ex­te­rior and dark spice in­te­rior, in­clud­ing a cen­tre con­sole trimmed in os­trich leather. The Oud em­blem fea­tures through­out the ve­hi­cle's de­sign, beau­ti­fully in­cor­po­rated into a be­spoke sin­gle and twin coach­line in gold and within the in­lays that dec­o­rate the fas­cia and rear switch pack. Another el­e­gant touch is a spe­cial scent stor­age box and glass con­tainer within the glove box. "Through the be­spoke pro­gramme, cus­tomers can cus­tomise almost ev­ery as­pect of the ve­hi­cle to their in­di­vid­ual lik­ing, and make the car even more unique,” says Kan­deel.

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