THE HO­TEL OF THE FU­TURE

Qatar Today - - DEVELOPMENT > TECH TALK -

Star­wood Ho­tels and Re­sorts an­nounced the roll­out of their key­less ini­tia­tive in ten of their prop­er­ties glob­ally, with W Doha be­ing one of them.

Guests stay­ing at the W Doha will now be able to by­pass the front desk, go di­rectly to their room and un­lock their stay with a sim­ple tap of their smart­phone. The Blue­tooth-en­abled tech­nol­ogy is pow­ered by their SPG (Star­wood Pre­ferred Guest) app and will be im­ple­mented with im­me­di­ate ef­fect in ho­tels in Beijing, Hong Kong, New York and Los An­ge­les, among oth­ers. Daniel Kerzner, VP of mar­ket­ing for Star­wood who was present in Doha for the event, along with the Re­gional Di­rec­tor of Star­wood Mid­dle East, said that about 50% of their guests cur­rently are SPG mem­bers and this new fea­ture might help in­crease the mem­ber­ship. SPG mem­bers must reg­is­ter their phone once through the SPG app and, after book­ing a reser­va­tion at a key­less ho­tel and ap­prox­i­mately 24 hours be­fore ar­rival, they will be in­vited to opt-in to SPG Key­less. Guests will then re­ceive a push no­ti­fi­ca­tion not­ing that they are checked in and the SPG app will up­date with their room num­ber and Blue­tooth key when the room is ready.

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