MUCH MORE THAN TIME-KEEPING
The growth witnessed by Qatar during the last two decades is unmatched but Titan Company, the world's fifth largest watchmaker, also made its presence as one of the most preferred brands for the GCC region during its existence in the last 20 years.
Worldwide, Titan, which is said to be described by consumers as a “complete company”, has sold 16 million pieces of more than 750 designs in 2014 and efforts are on to cross that mark in 2015. “Qatar has embraced modernity while retaining its heritage, values and culture in an inimitable style. We also grew step-by-step and emerged as one of the top watch brands in the country,” says H G Raghunath, CEO of the Watch and Accessories division of Titan Company Limited. Speaking to Qatar Today on the sidelines of a function organised to mark its 20 years of existence in the GCC, Raghunath says: “Watches have become fashionable to be adored by all and not just for time keeping. It is part of the emotional part of a consumer's life.”
According to him, Titan watches have several designs to meet the demand for any occasion. “When we ask the consumers why they buy a second and third watch, they justify it by saying that there are a number of designs,” Raghunath points out.
Raghunath says that the achievements are many as the image and business have been growing for the last two decades. “Our own partnership with Domasco (Doha Marketing Services Company) has only become stronger. Our partner is equally excited to work with a brand like Titan. Besides watches, we have other products such as perfumes, sunglasses, jewellery and a vast and long list of products in the consumer life styles,” he says.
As the company keeps growing, there is a need to increase its portfolios and products, according to Raghunath. “We have established ourselves in the region's markets and would like to accelerate the pace of growth in the coming five years by stepping up our investments. This is our vision and we will work for it,” he says.
As far as Qatar is concerned, the company is focusing on retail excellence. Consumers want satisfaction for every riyal they spend. “When they go home, they should say they not only bought a watch but also had a beautiful shopping experience. I want Titan to be the most prestigious and preferred brand in Qatar,” Raghunath says.
“We offer specialised products for all sections - right from low-cost watches for children to gold and diamond-studded pieces for high-class consumers,” he says. He says that 40% of their consumers come back as they like the quality, price and image. “Our effort is to ensure that consumers' preference for watches, Titan in particular, continues and increase,” he says.