MUCH MORE THAN TIME-KEEP­ING

Qatar Today - - BUSINESS -

The growth wit­nessed by Qatar dur­ing the last two decades is un­matched but Ti­tan Com­pany, the world's fifth largest watch­maker, also made its pres­ence as one of the most pre­ferred brands for the GCC re­gion dur­ing its ex­is­tence in the last 20 years.

World­wide, Ti­tan, which is said to be de­scribed by con­sumers as a “com­plete com­pany”, has sold 16 mil­lion pieces of more than 750 de­signs in 2014 and ef­forts are on to cross that mark in 2015. “Qatar has em­braced moder­nity while re­tain­ing its her­itage, val­ues and cul­ture in an inim­itable style. We also grew step-by-step and emerged as one of the top watch brands in the coun­try,” says H G Raghu­nath, CEO of the Watch and Ac­ces­sories di­vi­sion of Ti­tan Com­pany Limited. Speak­ing to Qatar To­day on the side­lines of a func­tion or­gan­ised to mark its 20 years of ex­is­tence in the GCC, Raghu­nath says: “Watches have be­come fash­ion­able to be adored by all and not just for time keep­ing. It is part of the emo­tional part of a con­sumer's life.”

Ac­cord­ing to him, Ti­tan watches have sev­eral de­signs to meet the de­mand for any oc­ca­sion. “When we ask the con­sumers why they buy a sec­ond and third watch, they jus­tify it by say­ing that there are a num­ber of de­signs,” Raghu­nath points out.

Achieve­ments

Raghu­nath says that the achieve­ments are many as the im­age and busi­ness have been grow­ing for the last two decades. “Our own part­ner­ship with Do­masco (Doha Mar­ket­ing Ser­vices Com­pany) has only be­come stronger. Our part­ner is equally ex­cited to work with a brand like Ti­tan. Be­sides watches, we have other prod­ucts such as perfumes, sun­glasses, jew­ellery and a vast and long list of prod­ucts in the con­sumer life styles,” he says.

Fu­ture plans

As the com­pany keeps grow­ing, there is a need to in­crease its port­fo­lios and prod­ucts, ac­cord­ing to Raghu­nath. “We have es­tab­lished our­selves in the re­gion's mar­kets and would like to ac­cel­er­ate the pace of growth in the com­ing five years by step­ping up our in­vest­ments. This is our vi­sion and we will work for it,” he says.

As far as Qatar is con­cerned, the com­pany is fo­cus­ing on re­tail ex­cel­lence. Con­sumers want sat­is­fac­tion for ev­ery riyal they spend. “When they go home, they should say they not only bought a watch but also had a beau­ti­ful shop­ping ex­pe­ri­ence. I want Ti­tan to be the most pres­ti­gious and pre­ferred brand in Qatar,” Raghu­nath says.

Com­pe­ti­tion

“We of­fer spe­cialised prod­ucts for all sec­tions - right from low-cost watches for chil­dren to gold and di­a­mond-stud­ded pieces for high-class con­sumers,” he says. He says that 40% of their con­sumers come back as they like the qual­ity, price and im­age. “Our ef­fort is to en­sure that con­sumers' pref­er­ence for watches, Ti­tan in par­tic­u­lar, con­tin­ues and in­crease,” he says.

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