BE THE CHANGE
As founder and CEO of Tataowar Coaching and Consulting, and a successful businesswoman, coach and author, Carolin Zeitler is on a mission and she is here to stay and make empowering women her passionate business. Zeitler arrived in Qatar in 2007 and felt that she was all alone as a woman with ambitions and aspirations. Soon she met several other ambitious women who also felt they had no real platform for exchange. She says, “I first started a small group called These Ladies Mean Business, and about 15 of us would critique each other's business ideas and presentations to help out.”
The impact that this small group had on those involved led to the inception of How Women Work (HWW) in 2009 and the annual conference the following year. Arguably, what is most distinctive about the HWW enterprise is its longevity. Zeitler says, “It's not only a conference anymore, it is a community and it's a community that has survived over many years, and in that I think it is special.”
The unique set of challenges that Doha presents for business owners and professionals is something that Zeitler became aware of the hard way when starting HWW: “Every year something completely unexpected happened. In the first year our venue was cancelled about five weeks before the conference, the hotel called and said they had to cancel all events that were booked for the next three months,” she remembers.
The often transient nature of Qatar in particular made starting a business here tricky, and Zeitler admits that continuity is challenging to maintain. She says, “It is difficult to improve the standard every year, which is obviously our goal. If you have more long-term employees it is much easier to grow.” Yet in 2008, when Carolin started her own corporate coaching business, Arcata Interactive Communication Coaching, this atmosphere of change turned into a blessing in disguise as she pioneered the
Carolin Zeitler's success story speaks of resilience and persistence.
She speaks of this year's How Women Work Conference
that tackles similar themes.