Qatar Today - - AFFAIRS - By Alexan­dra Langston

As founder and CEO of Tataowar Coach­ing and Con­sult­ing, and a suc­cess­ful busi­ness­woman, coach and au­thor, Carolin Zeitler is on a mission and she is here to stay and make em­pow­er­ing women her pas­sion­ate busi­ness. Zeitler ar­rived in Qatar in 2007 and felt that she was all alone as a woman with am­bi­tions and as­pi­ra­tions. Soon she met sev­eral other am­bi­tious women who also felt they had no real plat­form for ex­change. She says, “I first started a small group called Th­ese Ladies Mean Busi­ness, and about 15 of us would cri­tique each other's busi­ness ideas and pre­sen­ta­tions to help out.”

The im­pact that this small group had on those in­volved led to the in­cep­tion of How Women Work (HWW) in 2009 and the an­nual con­fer­ence the fol­low­ing year. Ar­guably, what is most dis­tinc­tive about the HWW en­ter­prise is its longevity. Zeitler says, “It's not only a con­fer­ence any­more, it is a com­mu­nity and it's a com­mu­nity that has sur­vived over many years, and in that I think it is spe­cial.”

The unique set of chal­lenges that Doha presents for busi­ness own­ers and pro­fes­sion­als is some­thing that Zeitler be­came aware of the hard way when start­ing HWW: “Ev­ery year some­thing com­pletely un­ex­pected hap­pened. In the first year our venue was can­celled about five weeks be­fore the con­fer­ence, the ho­tel called and said they had to cancel all events that were booked for the next three months,” she re­mem­bers.

The of­ten tran­sient na­ture of Qatar in par­tic­u­lar made start­ing a busi­ness here tricky, and Zeitler ad­mits that con­ti­nu­ity is chal­leng­ing to main­tain. She says, “It is dif­fi­cult to im­prove the stan­dard ev­ery year, which is ob­vi­ously our goal. If you have more long-term em­ploy­ees it is much eas­ier to grow.” Yet in 2008, when Carolin started her own cor­po­rate coach­ing busi­ness, Ar­cata In­ter­ac­tive Com­mu­ni­ca­tion Coach­ing, this at­mos­phere of change turned into a bless­ing in dis­guise as she pi­o­neered the

Carolin Zeitler's suc­cess story speaks of re­silience and per­sis­tence.

She speaks of this year's How Women Work Con­fer­ence

that tack­les sim­i­lar themes.

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