RUN THE WORLD IS BACK

Qatar Today - - CULTURE -

The fourth edi­tion of the Run the World Fes­ti­val, which was held in Katara be­tween De­cem­ber 18 and 20, was a cul­tural, en­ter­tain­ing and high en­ergy treat to the thou­sands of young peo­ple who at­tended.

At the press con­fer­ence held to an­nounce the de­tails of the event, Founder and CEO of The Youth Com­pany, Mo­hamed Farid, pointed out how this grass­roots cel­e­bra­tion has wit­nessed stag­ger­ing growth since it first be­gan - from 10,000 at­ten­dees in its first year to an as­tound­ing 120,000 last year. On stage with him were long-time sup­porter and friend of TYC, Khal­ifa Saleh Al Ha­roon; Ian Rid­doch, Direc­tor of Sales of Qatar Star Leagues which is a main part­ner of the fes­ti­val, singer Dana Al Far­dan and Amal Al Sham­mari.

Al Far­dan, who judged the fi­nals of the Youth Got Tal­ent seg­ment of the fes­ti­val, an­nounced the launch of her mu­sic la­bel DNA and said that win­ner will very likely get to work closely with the la­bel on sev­eral projects. Em­brace Doha hosted sev­eral events, like an “ex­press ex­pe­ri­ence” into be­com­ing a Qatari which ends with the par­tic­i­pants get­ting an hon­orary ( but fake) Qatari pass­port that will fa­mil­iarise the young at­ten­dees of the fes­ti­val to the cul­ture of the host coun­try.

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