RUN THE WORLD IS BACK
The fourth edition of the Run the World Festival, which was held in Katara between December 18 and 20, was a cultural, entertaining and high energy treat to the thousands of young people who attended.
At the press conference held to announce the details of the event, Founder and CEO of The Youth Company, Mohamed Farid, pointed out how this grassroots celebration has witnessed staggering growth since it first began - from 10,000 attendees in its first year to an astounding 120,000 last year. On stage with him were long-time supporter and friend of TYC, Khalifa Saleh Al Haroon; Ian Riddoch, Director of Sales of Qatar Star Leagues which is a main partner of the festival, singer Dana Al Fardan and Amal Al Shammari.
Al Fardan, who judged the finals of the Youth Got Talent segment of the festival, announced the launch of her music label DNA and said that winner will very likely get to work closely with the label on several projects. Embrace Doha hosted several events, like an “express experience” into becoming a Qatari which ends with the participants getting an honorary ( but fake) Qatari passport that will familiarise the young attendees of the festival to the culture of the host country.