Qatar Today - - THE TREND SETTERS -

Their cam­paign images made their ap­pear­ance on Instagram in mid-2012, and her­alded the de­but of the la­bel The Kayys - the pho­tographed Ra­madan 2012 col­lec­tion was a sold­out suc­cess, with client-la­bel com­mu­ni­ca­tion all done via so­cial me­dia. Fast for­ward to a hun­dred thou­sand fol­low­ers and five col­lec­tions later, The Kayys have now es­tab­lished stock­ists and a far-reach­ing sales medium be­yond its ini­tial on­line guerilla sales tac­tics.

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