Mo­hamed Farid

Qatar Today - - THE TREND SETTERS -

De­spite an un­re­lent­ingly busy year, he achieved the elu­sive work-life bal­ance and has been able to de­note more time to his fam­ily.

Look­ing back

The only way to get your head around what The Youth Com­pany does is to dis­re­gard its name. It's not a com­pany at all; it's a move­ment and it has been since it started four years ago. But this year things at TYC took a rather in­ter­est­ing turn. “It's be­com­ing more of an um­brella or­gan­i­sa­tion,” Mo­hamed Farid says. “2014 has been about di­ver­si­fi­ca­tion, with the launch of 7ayak Hub, 7asanat Olympics and Karak Time, and the host­ing of two brand new events - Talk Dirty, to co­in­cide with the World En­vi­ron­ment Day and the first-ever Arab Hip Hop Fes­ti­val.” As a re­sult they have seen some of the high­est lev­els of youth en­gage­ment this year and the back­ing of many more part­ners, spon­sors and sup­port­ers, he says. Farid's fo­cus is now on “so­lid­i­fy­ing all th­ese di­ver­si­fi­ca­tions and es­tab­lish­ing their own in­di­vid­ual style, brand and di­rec­tion”.

“We are start­ing to gather the fruits of what we in­vested in and de­vel­oped since 2010, be­com­ing a one-stop shop for youth em­pow­er­ment and devel­op­ment.”

And with so many young peo­ple now ac­tive in so many dif­fer­ent sec­tors from en­vi­ron­ment to en­trepreneur­ship, Farid wanted to high­light their sto­ries to get more peo­ple to start con­tribut­ing to the Qatar Na­tional Vi­sion. And that's how Karak Time was born. “We felt that if we are not able to main­tain a record­ing of the growth and devel­op­ment the coun­try is go­ing through to try and in­spire the next gen­er­a­tion, this won't be sus­tain­able.”

Crys­tal gaz­ing

We ex­pect it is pretty dif­fi­cult to be able to talk about what you want for the year ahead when you are ac­tu­ally look­ing far into the fu­ture. “The Youth Com­pany has al­ways been a long-term project, be­cause we are in­vest­ing and nur­tur­ing peo­ple as young as 14,” he says. None of is what they do are ex­pected to yield im­me­di­ate re­sults.

The Arab Hip Hop fes­ti­val, for ex­am­ple, is go­ing to be an im­por­tant plat­form in the re­gion to de­velop tal­ent in that genre of mu­sic, but the first in­ter­na­tional hit from the re­gion is prob­a­bly many years and chain re­ac­tions away. For Farid, the wait is worth it. “Young peo­ple are so dy­namic, in­no­va­tive and ready for change and work­ing with them is re­ward­ing in it­self.”

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