AL­FAR­DAN RECORDS GROWTH IN 2014

Qatar Today - - BUSINESS -

Al­far­dan Au­to­mo­biles has reg­is­tered growth in their an­nual sales for BMW and MINI in 2014. The of­fi­cial BMW Group im­porter in Qatar achieved 9% growth for BMW in 2014 and 25% growth for MINI com­pared to the pre­vi­ous year.

It was BMW Group's flag­ship model, the BMW 7 Se­ries, that con­trib­uted to Al­far­dan Au­to­mo­biles' stel­lar per­for­mance with the high­est num­ber of cars sold. The next was the BMW 5 Se­ries, BMW X6, BMW X3, BMW X5 and the BMW 3 Se­ries.

The BMW 5 Se­ries achieved a growth in sales of 28% in Qatar, while the xDrive mod­els fam­ily played a key role in the brand's ac­cel­er­a­tion in Qatar, con­tribut­ing 35% to the to­tal sales. The BMW X5 saw an in­crease of 7%, while sales for the X6 Sports Ac­tiv­ity Ve­hi­cle in­creased by 13% and the X3 sales grew 11%. Sales in­creases for both the X6 and X3 were fu­elled by the new gen­er­a­tion mod­els that ar­rived in the last quar­ter of the year. The BMW 3 Se­ries also re­mained a top-sell­ing model with an in­crease in sales of 17% on last year's fig­ures. Rolls-Royce too recorded a 17% in­crease in its sales in Qatar in 2014.

Al­far­dan Group's COO Au­to­mo­tive Op­er­a­tions Mo­hamed Kan­deel says: “Our 2014 re­sults are tes­ta­ment to the suc­cess of this busi­ness ethos and some­thing we will con­tinue to fo­cus on into 2015.”

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