ALFARDAN RECORDS GROWTH IN 2014
Alfardan Automobiles has registered growth in their annual sales for BMW and MINI in 2014. The official BMW Group importer in Qatar achieved 9% growth for BMW in 2014 and 25% growth for MINI compared to the previous year.
It was BMW Group's flagship model, the BMW 7 Series, that contributed to Alfardan Automobiles' stellar performance with the highest number of cars sold. The next was the BMW 5 Series, BMW X6, BMW X3, BMW X5 and the BMW 3 Series.
The BMW 5 Series achieved a growth in sales of 28% in Qatar, while the xDrive models family played a key role in the brand's acceleration in Qatar, contributing 35% to the total sales. The BMW X5 saw an increase of 7%, while sales for the X6 Sports Activity Vehicle increased by 13% and the X3 sales grew 11%. Sales increases for both the X6 and X3 were fuelled by the new generation models that arrived in the last quarter of the year. The BMW 3 Series also remained a top-selling model with an increase in sales of 17% on last year's figures. Rolls-Royce too recorded a 17% increase in its sales in Qatar in 2014.
Alfardan Group's COO Automotive Operations Mohamed Kandeel says: “Our 2014 results are testament to the success of this business ethos and something we will continue to focus on into 2015.”