Qatar Today - - BUSINESS -

At the fac­tory in Maranello, a Per­sonal Designer wel­comes a small num­ber of clients in an haute cou­ture stu­dio, as­sist­ing and guiding them through ev­ery phase of the de­sign spec­i­fi­ca­tion, guar­an­tee­ing that the re­sult­ing cars are both unique and con­sis­tent with the Fer­rari marque and its tra­di­tion.

As part of its Tai­lor-Made pro­gramme, Fer­rari has five ex­clu­sive flag­ship FFs on dis­play in Florence to show the max­i­mum ex­pres­sion of in­di­vid­ual per­son­al­i­sa­tion and epit­o­mise a be­spoke ap­proach to au­to­mo­bile man­u­fac­ture. The flag­ship FFs in­clude the Qatar FF, which fea­tures a pearl theme.

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