NEW CARS TO STEAL THE SHOW AT QIMS
Leading automobile brands are expected to showcase their latest models and technology at the fifth edition of the four-day Qatar International Motor Show (QIMS), which will kick off at Qatar National Convention Centre on February 6.
THAMAD AL ABDAN he show, in which Qatar Today is the media partner, is considered the most important motoring event in the Middle East and it has attracted 150,000 car lovers and trade professionals in 2014. Exhibitors include many sports, luxury and midrange car dealers as well as car accessory companies that will take part in the latest auto and performance trends.
Auto majors such as Volkswagen and BMW have confirmed participation in the event, which is being hosted by Qatar Tourism Authority. While the soft opening of QIMS will be on the first day, it will be open to the public from February 7 to 10.
“The show highlights the most creative car designs and the latest technology used in the automotive industry. In this perspective, the show imparts an air charged with adrenalin that will trigger the passion and enthusiasm of both visitors and participants,” says Hamad Al Abdan, Director of Exhibitions at Qatar Tourism Authority.
New BMWs to make a debut
Alfardan Automobiles will put on display the all-new BMW X6M and BMW X5M, which will be making their debut at the BMW stand at the event. Another star attraction will be the unveiling of the allnew BMW 2 Series Convertible, with an eye-catching and graceful design that offers a refreshing brand of open-air driving pleasure.
Alfardan Group - Automotive Operations Chief Operating Officer Mohamed Kandeel says: “The show is a perfect platform to demonstrate the sheer power of both BMW M GmbH and the BMW
MOHAMED KANDEEL X model family. Thanks to their superior power and precision, the two models deliver an unprecedented level of performance in every situation. I am confident that they will stand out from the crowd.”
Two new Land Rovers for the region
Alfardan Premier Motors will be revealing two of Jaguar Land Rover's newest vehicles to the region for the first time: the new Jaguar XE and the Range Rover Sport SVR. Showcased alongside these models will be Jaguar Land Rover's 2015 model year range of vehicles.
Alfardan Premier Motors General Manager Rabih Ataya says: “We are very proud to be Jaguar Land Rover's partner here and are excited to showcase the brand's products at the Qatar Motor Show once again. This event is one of the best platforms to interact with motoring fans and customers and I am confident there will be something for everyone at the show."
Volkswagen's grown up cars and concept cars
Volkswagen Middle East will also showcase the technically-perfected and visually precise new Touareg and the all-new, grown-up Volkswagen Jetta.
Volkswagen will present dynamic concept cars – the Golf R 400, the extremely sporty car developed by Volkswagen R GmbH, and the GTI Roadster, Vision Gran Turismo, the super GTI from the PlayStation 3 game “Gran Turismo 6.”