NESPRESSO OPENS AT THE PEARL
Nespresso recently opened a new boutique located at The Pearl Qatar under the patronage of HE Martin Aeschbacher, the Swiss Ambassador to Qatar; Fawaz Idrissi CEO of High Trading international; and Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean.
This new boutique will serve Doha's luxury clientele in one of the city's newest and most popular shopping and leisure districts, which is home to some of the world's most luxurious and fashionable brands.
The opening brings the total number of Nespresso boutiques in the MEAC (Middle East, Africa and Caribbean) region to 39, making it one of the fastest growing markets for Nespresso globally. The new boutique is the second in Qatar. It first opened in the country at Blue Salon on Bin Hamad Street in 2006.
“We are very proud of our nine-year partnership with Nespresso and extremely excited about opening its second boutique in Doha at the prestigious Pearl Qatar; we're looking forward to continue strengthening the positioning of Nespresso in the Qatari market to satisfy our rapidly growing customer base,” said Fawaz Idrissi, CEO of High Trading International Co., the exclusive Nespresso distributor in Qatar.
The boutique provides customers with a comfortable and relaxed coffee tasting and shopping experience, featuring designated zones displaying the wide variety of products available. Staffed with Nespresso Coffee specialists, the welcome desk serves as an information centre, helping guide consumers through the varied selection of award-winning single-serve coffee machines, 23 Nespresso Grands Crus coffee and a wide range of accessories.
Pierre Debayle, Regional Manager of Nespresso Middle East, Africa and Caribbean, said, “By setting ourselves in the Pearl, we have chosen an iconic part of Doha to extend our presence in Qatar.”