NE­SPRESSO OPENS AT THE PEARL

Qatar Today - - BUSINESS > MARKETWATCH -

Ne­spresso re­cently opened a new bou­tique lo­cated at The Pearl Qatar un­der the pa­tron­age of HE Martin Aeschbacher, the Swiss Am­bas­sador to Qatar; Fawaz Idrissi CEO of High Trad­ing in­ter­na­tional; and Pierre De­bayle, Re­gional Manager of Ne­spresso Mid­dle East, Africa and Caribbean.

This new bou­tique will serve Doha's luxury clien­tele in one of the city's new­est and most popular shop­ping and leisure dis­tricts, which is home to some of the world's most lux­u­ri­ous and fash­ion­able brands.

The open­ing brings the to­tal num­ber of Ne­spresso bou­tiques in the MEAC (Mid­dle East, Africa and Caribbean) re­gion to 39, mak­ing it one of the fastest grow­ing mar­kets for Ne­spresso glob­ally. The new bou­tique is the sec­ond in Qatar. It first opened in the coun­try at Blue Sa­lon on Bin Ha­mad Street in 2006.

“We are very proud of our nine-year part­ner­ship with Ne­spresso and ex­tremely ex­cited about open­ing its sec­ond bou­tique in Doha at the pres­ti­gious Pearl Qatar; we're look­ing for­ward to con­tinue strength­en­ing the po­si­tion­ing of Ne­spresso in the Qatari mar­ket to sat­isfy our rapidly grow­ing cus­tomer base,” said Fawaz Idrissi, CEO of High Trad­ing In­ter­na­tional Co., the ex­clu­sive Ne­spresso dis­trib­u­tor in Qatar.

The bou­tique pro­vides cus­tomers with a com­fort­able and re­laxed cof­fee tast­ing and shop­ping ex­pe­ri­ence, fea­tur­ing des­ig­nated zones dis­play­ing the wide va­ri­ety of prod­ucts avail­able. Staffed with Ne­spresso Cof­fee spe­cial­ists, the wel­come desk serves as an in­for­ma­tion cen­tre, help­ing guide con­sumers through the var­ied se­lec­tion of award-win­ning sin­gle-serve cof­fee ma­chines, 23 Ne­spresso Grands Crus cof­fee and a wide range of ac­ces­sories.

Pierre De­bayle, Re­gional Manager of Ne­spresso Mid­dle East, Africa and Caribbean, said, “By set­ting our­selves in the Pearl, we have cho­sen an iconic part of Doha to ex­tend our pres­ence in Qatar.”

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