Ven­tur­ing into the life­style seg­ment, Splash, the Mid­dle East high-street re­tailer, has an­nounced the launch of its per­fume line as part of its grow­ing busi­ness.

Ti­tled ‘Love Splash', the range con­sists of two vari­ants, namely Clas­sic and Sport for both men and women. The per­fume has been cre­ated ex­clu­sively for Splash by per­fumer Ser­gio Momo from Italy, bring­ing in the fash­ion el­e­ment via pack­ag­ing and de­sign and en­sur­ing qual­ity and price lev­els are met via the scents pro­duced.

Talk­ing about a cat­e­gory ex­pan­sion in the busi­ness, Raza Beig, CEO of Splash and Iconic said, “As a busi­ness we dress mil­lions of cus­tomers across the re­gion and, with an aim to con­stantly im­pro­vise, we ven­tured into per­fume which will be an im­por­tant cat­e­gory for us to com­plete the look and feel. The Splash per­fume is made in Italy with no com­pro­mises on in­gre­di­ents and de­sign. We wish to of­fer this prod­uct at QR100 for a 100 ml bot­tle, thus ce­ment­ing our fash­ion and af­ford­abil­ity propo­si­tion to our de­serv­ing cus­tomers.”

"‘Love Splash' cur­rently in­cludes four op­tions and, if well re­ceived with the au­di­ence, we aim at grow­ing this cat­e­gory fur­ther,” he adds.

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