MAKING A SPLASH
Venturing into the lifestyle segment, Splash, the Middle East high-street retailer, has announced the launch of its perfume line as part of its growing business.
Titled ‘Love Splash', the range consists of two variants, namely Classic and Sport for both men and women. The perfume has been created exclusively for Splash by perfumer Sergio Momo from Italy, bringing in the fashion element via packaging and design and ensuring quality and price levels are met via the scents produced.
Talking about a category expansion in the business, Raza Beig, CEO of Splash and Iconic said, “As a business we dress millions of customers across the region and, with an aim to constantly improvise, we ventured into perfume which will be an important category for us to complete the look and feel. The Splash perfume is made in Italy with no compromises on ingredients and design. We wish to offer this product at QR100 for a 100 ml bottle, thus cementing our fashion and affordability proposition to our deserving customers.”
"‘Love Splash' currently includes four options and, if well received with the audience, we aim at growing this category further,” he adds.