LUXURY REDEFINED ALI BIN ALI OPENS FRETTE STORE
The Ali Bin Ali Group announced the opening of Frette, provider of luxury linens to hotels and homes worldwide.
The store will be housed at Qatar's Lagoona Mall. Frette carries a superior range of bed and bath collections, home décor, clothing and gifts for clientele with discerning taste. The upscale brand is highly popular not least for its class but also its quality.
The Ali Bin Ali Group has continued being a partner of choice for many international brands of repute. Leila El Rajji, Brand Manager Frette, said, “The opening of a Frette store at Lagoona Mall is a continuation of our vision and commitment to bring the world's best brands to Qatar. Frette serves a wide range of audiences and has over the years captured the loyalty of its customers for its elegance. The store at La- goona Mall will carry Frette's latest ranges from the Minimal Collection, which is the finest representation of relaxation and understated elegance, right through to more opulent creations which we are certain will be valued and appreciated by clients.”
Frette has produced linens and home accessories since 1860. It is based in Monza and Milan. The brand employs only the finest fibres and most skilled artisans to craft a range of products that have come to embody luxury, comfort and creativity. Frette's bed linen can be found in many of the world's most prestigious hotels, from Raffles to the Ritz, as well as in the most discerning private homes, yachts and aircrafts.