LUXURY RE­DE­FINED ALI BIN ALI OPENS FRETTE STORE

Qatar Today - - BUSINESS > MARKETWATCH -

The Ali Bin Ali Group an­nounced the open­ing of Frette, provider of luxury linens to ho­tels and homes world­wide.

The store will be housed at Qatar's La­goona Mall. Frette car­ries a su­pe­rior range of bed and bath col­lec­tions, home dé­cor, cloth­ing and gifts for clien­tele with dis­cern­ing taste. The up­scale brand is highly popular not least for its class but also its qual­ity.

The Ali Bin Ali Group has con­tin­ued be­ing a part­ner of choice for many in­ter­na­tional brands of re­pute. Leila El Ra­jji, Brand Manager Frette, said, “The open­ing of a Frette store at La­goona Mall is a con­tin­u­a­tion of our vi­sion and com­mit­ment to bring the world's best brands to Qatar. Frette serves a wide range of au­di­ences and has over the years cap­tured the loy­alty of its cus­tomers for its el­e­gance. The store at La- goona Mall will carry Frette's lat­est ranges from the Min­i­mal Col­lec­tion, which is the finest rep­re­sen­ta­tion of re­lax­ation and un­der­stated el­e­gance, right through to more op­u­lent cre­ations which we are cer­tain will be val­ued and ap­pre­ci­ated by clients.”

Frette has pro­duced linens and home ac­ces­sories since 1860. It is based in Monza and Mi­lan. The brand em­ploys only the finest fi­bres and most skilled ar­ti­sans to craft a range of prod­ucts that have come to em­body luxury, com­fort and cre­ativ­ity. Frette's bed linen can be found in many of the world's most pres­ti­gious ho­tels, from Raf­fles to the Ritz, as well as in the most dis­cern­ing pri­vate homes, yachts and air­crafts.

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