BMW CON­TRIB­UTES TO EN­VI­RON­MENT

Qatar Today - - AUTO NEWS -

BMW i8 cel­e­brates one year on the Mid­dle East's roads as the world hon­oured World En­vi­ron­ment Day 2015

One of the world's most pro­gres­sive sports cars, the BMW i8 plug-in hy­brid cel­e­brated one year of driv­ing plea­sure on the roads last month, as coun­tries across the globe came to­gether to mark World En­vi­ron­ment Day on June 5. With sus­tain­abil­ity a core el­e­ment of BMW's en­tire value chain, the car com­pany's com­mit­ment to eco-mo­bil­ity has seen the com­pany re­duce the emis­sions pro­duced by an av­er­age ve­hi­cle by 45% since 2006; a suc­cess that falls di­rectly in line with the mis­sion of the United Na­tions' WED ini­tia­tive. Found­ing its ded­i­cated sus­tain­able BMW i sub-brand in 2011, through which it pro­motes emis­sion-free driv­ing, the pre­mium car com­pany's in­no­va­tive BMW i8 model aids in the com­bat­ting of global is­sues in­clud­ing energy in­de­pen­dence and CO2 emis­sions through its max­i­mum on­road ef­fi­ciency. With the theme of this year's World En­vi­ron­ment Day, "7 Bil­lion Dreams. One Planet. Con­sume with Care", the BMW i8 is a pi­o­neer in en­sur­ing that mass-mar­ket elec­tro­mo­bil­ity is in fact no longer a dream, but a re­al­ity – es­pe­cially in the Mid­dle East.

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