BMW CONTRIBUTES TO ENVIRONMENT
BMW i8 celebrates one year on the Middle East's roads as the world honoured World Environment Day 2015
One of the world's most progressive sports cars, the BMW i8 plug-in hybrid celebrated one year of driving pleasure on the roads last month, as countries across the globe came together to mark World Environment Day on June 5. With sustainability a core element of BMW's entire value chain, the car company's commitment to eco-mobility has seen the company reduce the emissions produced by an average vehicle by 45% since 2006; a success that falls directly in line with the mission of the United Nations' WED initiative. Founding its dedicated sustainable BMW i sub-brand in 2011, through which it promotes emission-free driving, the premium car company's innovative BMW i8 model aids in the combatting of global issues including energy independence and CO2 emissions through its maximum onroad efficiency. With the theme of this year's World Environment Day, "7 Billion Dreams. One Planet. Consume with Care", the BMW i8 is a pioneer in ensuring that mass-market electromobility is in fact no longer a dream, but a reality – especially in the Middle East.