THE WORLD IN MINIATURE
(Tasali) announced the arrival of edutainment concept KidZania to Doha
KidZania, currently operating in 16 locations globally, offers children the opportunity to play "adult jobs" in up to a 100 pretend roles ranging from being a journalist, dentist, beautician, news reporter and actress to a fireman. The indoor theme park is set in a city that is built to scale for children, complete with buildings, paved streets, vehicles and a functioning economy, run in partnership with real-world brands like Coca Cola, HSBC, Sony, Honda, Gillette, Nestle, P&G and Mitsubishi Motor. For instance, KidZania Doha's financial system – banks, ATMs and the local currency, KidZos – will be managed by QNB; the bank will be part of the role-play activities, teaching children basic banking services and how to spend, save and invest their kidZos. KidZania Doha will be located at Aspire Zone in Doha, Qatar and is expected to open in 2017.